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Welcome to TrackIQ
Welcome aboard! 👋 If you’ve ever stared at your Amazon metrics and wondered, "Why did my sales drop yesterday?" or "Where are my optimization opportunities?" — you are exactly where you need to be. TrackIQ is an advanced analytics platform built specifically for Amazon sellers and agencies managing multiple accounts. We combine your raw data with powerful AI to stop the guesswork and give you instant, actionable answers. Instead of drowning in spreadsheets, TrackIQ does the heavy data-lifting for you. Here is a quick look at the "magic" you can now access: - 🤖 Smart AI Insights & Alerts: Our AI monitors your catalog 24/7. You will receive proactive alerts for critical events like Zero Sales Days, sudden Conversion Rate drops, and out-of-stock risks before they impact your bottom line. - 📊 Automated, AI-Driven Reports: Say goodbye to manual data pulling. Generate stunning, presentation-ready Insight Reports using simple AI prompts, or set up automated Business Reports to land straight in your inbox. - 📈 The Ultimate Unified Dashboard: Track your complete performance in one place. From standard KPIs (Sales, ACoS, ROAS, Inventory) to advanced advertising metrics across Sponsored Ads, DSP, and AMC Cloud. What's Next? To let the AI do its job, we first need to fetch your data. Proceed to the next step: 👉 [The Quick Start Guide: Your First 48 Hours]
Getting StartedThe Quick Start Guide
Just signed up for TrackIQ? Welcome! Because TrackIQ relies on deep data analysis, the very first thing we do is securely import your historical Amazon data. This initial sync can take up to 24 hours. To help you hit the ground running, here is a simple checklist of what to do on your first and second day. 📅 DAY 1: Setup & Sync (While Your Data is Loading) 1. Connect Your Amazon Accounts This is step zero. Head over to the Integrations page to link your Amazon Seller or Vendor Central accounts. 👉 Read the full guide here: [How to Connect Your Amazon Account] 2. Configure Users & Access If you manage multiple brands or run an agency, you don't have to do it alone. Go to Settings > Users & Access to invite your colleagues or clients. You can assign specific roles (like Secondary User or View Only) and use the Assign Accounts tab to strictly control which specific Marketplaces they are allowed to see. 3. Explore the Workspace Navigation Take a moment to look around the dashboard. Even if the data is empty, get familiar with the Header Navigation: - Brand Selector: Easily switch between different brands you manage. - Marketplaces: Filter your view by specific Amazon regions. 📅 DAY 2: Dive into the Data (The Fun Part!) Once your data is fully synced (we will notify you!), your TrackIQ dashboard will come alive. Here is your Day 2 action plan: 1. Review Your First AI Insights 🤖 Don't dig through spreadsheets just yet. Click on AI Insights in the left sidebar. Our AI has already scanned your catalog. Look for urgent alerts like Zero Sales Day or Conversion Rate Drops, and take immediate action. 2. Check the Global Dashboard 📈 Go to the main Dashboard to see the "Big Picture". Review your essential KPI cards at the top—such as Total Sales, ACoS, and ROAS—to gauge your overall health at a glance. 3. Generate Your First AI Insight Report 📊 Experience the magic of our AI reporting. 1. Go to Reports > Insight Reports and click Create Report. 2. Fill in the quick details in the dialog (Title, Date Range, Template, and Data Source). 3. Once you are in the editor, simply type a prompt describing what you need (e.g., "Generate a comprehensive performance report"), and click Generate Report. 4. The AI will instantly build a presentation-ready slide deck for you right on the screen! Need a hand? Remember, our support team is always just a click away using the chat widget in the bottom right corner!
IntegrationsManaging Your Connected Accounts (SP, ADS, DSP, AMC)
After you have successfully authorized TrackIQ to access your Amazon accounts, you have full granular control over which specific data streams are imported for each of your brands. Scroll down to the Connected Accounts table on your Settings > Connections page to manage your active integrations. 🟢 1. Activating or Deactivating a Brand In the Status column, you will see a toggle switch next to each brand name. - Active (Toggled On): TrackIQ will actively pull and analyze data for this brand. - Inactive (Toggled Off): Data syncing will pause for this brand. This is useful if you no longer manage a specific client or want to temporarily hide their data from your dashboard. 🔌 2. Connecting Specific Data Modules TrackIQ allows you to connect different "pipes" of data for each brand independently. You will see columns with "Connect" buttons for the following modules: - SP (Selling Partner): Connect this to import your core retail metrics. This includes your daily sales, organic orders, pricing, and inventory levels. - ADS (Amazon Ads): Connect this to bring in your standard advertising performance, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. - DSP (Demand-Side Platform): If you run programmatic display or video ads through Amazon DSP, connect this module to track your upper-funnel marketing metrics. - AMC (Amazon Marketing Cloud): Connect this to unlock advanced, custom analytics and cross-channel attribution data directly from Amazon's clean room. How to connect a module: Simply click the Connect button under the respective column for your brand. You may be asked to confirm the authorization. Once connected, the button will update to show that the integration is active, and TrackIQ will begin fetching the relevant insights!
IntegrationsHow to Connect Your Amazon Accounts
To give you accurate, AI-powered insights, TrackIQ needs to securely connect with your Amazon data. We use Amazon's secure authorization system, meaning we never see or store your Amazon passwords. Depending on your business model, you can connect different types of Amazon accounts. Step-by-Step Connection Guide: 1. Navigate to Settings > Connections in your left sidebar. 2. At the top of the page, you will see the main connection to connecting your brands. 3. Choose the appropriate account type, and select your Region (e.g., North America, Europe) from the dropdown menu. 4. Click the Connect button. 5. You will be securely redirected to the Amazon login page. Log in with your primary Amazon credentials and authorize TrackIQ to access your data. 6. Once authorized, you will be redirected back to the TrackIQ dashboard. Note: Depending on the size of your catalog, it may take up to 24 hours for TrackIQ to fully import your historical data. What's Next? Once your primary account is connected, scroll down to the "Connected Accounts" table to configure specific modules like SP, DSP, and AMC. 👉 Read our guide on: [Managing Your Connected Accounts (SP, ADS, DSP)]
Using TrackIQ FeaturesUnderstanding Your AI Insights & Alerts
Think of the AI Insights page as your 24/7 Amazon watchdog. Instead of manually digging through spreadsheets to find out why sales dropped, TrackIQ’s AI scans your entire catalog and surfaces the exact issues you need to look at right now. Here is how to navigate and manage your automated alerts. 🚦 1. Alert Categories (The Triage System) At the top of the main insights area, you will see your alerts neatly categorized by severity. This helps you prioritize your morning tasks: - 🔴 Critical: These are urgent issues that are directly costing you money right now (e.g., Zero Sales Day, Out of Stock). Handle these first! - 🟡 Warnings: Potential issues that need your attention before they become critical (e.g., Buy Box Lost, Conversion Rate Drops). - 🔵 Informational: General updates and optimization opportunities (e.g., New positive review, Inventory arrived). [Tip: Sisipkan screenshot area Tab/Filter Kategori di sini] 🪪 2. Reading an Alert Card Each alert is displayed as a card containing everything you need to understand the issue at a glance: - The Core Issue: The bold text tells you exactly what happened (e.g., "Zero Sales Day! This product had zero sales yesterday"). - Product Details: You will see the product name, ASIN, and its current status. - Key Metrics: Quick stats like Price, Rank, and BSR to give you immediate context without having to leave the page. ✔️ 3. Managing Your Alerts (Dismissing) TrackIQ acts as your radar. Once you are aware of an issue and have taken action in your Amazon Seller Central, you can clear the alert from your TrackIQ dashboard to keep your workspace clean. - Dismiss Single Alert: Click the Dismiss button on a specific alert card once you have reviewed it. - Dismiss All: If you have reviewed everything and want to clear your board, click the Dismiss All Alerts button in the top right corner. 🕒 4. Tracking with Alert History Accidentally dismissed an alert or want to see recurring issues? Look at the Alert History panel on the right side of your screen. This provides a chronological timeline of all your past alerts, making it easy to track the historical health of your products and see when specific issues (like losing the Buy Box) occurred.
GeneralUnderstanding ROAS and Key Amazon Advertising Metrics
Understanding ROAS **Return on Ad Spend (ROAS)** measures how much revenue you make for every dollar spent on advertising. The formula is simple: ROAS = Total Revenue / Total Ad Spend **Example:** If you spend $1,000 on ads and generate $5,000 in revenue, your ROAS is 5:1 (or 5x). **Healthy Benchmarks:** Most Amazon sellers aim for ROAS of 2.5x to 5x, depending on: - Product margins - Market competition - Business goals A 3:1 ROAS means you're making $3 for every $1 spent, leaving room for costs and profit.## Advertising Cost of Sales (ACoS) **ACoS** is the inverse of ROAS and shows what percentage of sales revenue goes toward advertising. ACoS % = (Total Ad Spend / Total Sales) × 100 **Example:** $1,000 in ad spend with $5,000 in revenue = 20% ACoS **Target ACoS:** Ranges from 15-40% depending on margins. Lower is better, but must be sustainable for growth. Click-Through Rate (CTR) **CTR** measures how many people click your ad versus impressions. CTR % = (Clicks / Impressions) × 100 Typical Amazon PPC CTR ranges from 0.2% to 2.0%. A declining CTR may indicate: - Stale ad creative - Poor keyword relevance - Increased competition Conversion Rate**Conversion Rate** shows what percentage of clicks result in purchases. Conversion Rate % = (Purchases / Clicks) × 100 Average Amazon conversion rates are 10-15% for PPC. If yours is lower: - Review product quality/pricing - Improve product listing - Check for technical issues Cost Per Click (CPC)**CPC** is what Amazon charges per ad click. CPC = Total Ad Spend / Total Clicks Factors affecting CPC: - Keyword competition - Product category - Bid amount - Quality Score Key Metrics SummaryTrack these together for comprehensive campaign analysis:- **ROAS:** Profitability (higher is better) - **ACoS:** Cost efficiency (lower is better) - - **CTR:** Ad appeal (higher is better) - - **Conversion Rate:** Product appeal (higher is better) - - **CPC:** Cost efficiency (lower is better)