TrackIQ Help Center
Home Website
Home
Categories
Getting Started
  • Welcome to TrackIQ
  • The Quick Start Guide
  • Navigating Your Workspace
  • Automated Onboarding: Categories, Goals and Rank Tracking in Six Steps
  • Glossary: ACoS, TACoS, ROAS, NTB and Every Other Column
  • Where Your Data Comes From and How Fresh It Is
  • What to Do in Your First Week
  • Switching Brands and Choosing a Marketplace
  • Seller vs Vendor Accounts: What Changes in TrackIQ
Connecting Your Accounts
  • How to Connect Your Amazon Accounts
  • Managing Your Connected Accounts
  • How to Connect Amazon Advertising Data
  • Fixing a Broken or Expired Amazon Connection
  • Turning Brand Sync On and Off
Dashboard & Analytics
  • Understanding Your TrackIQ Dashboard
  • Analyzing Your Data
  • How to Monitor Your Stock Levels
  • Sales Performance: Which Products Carry the Business
  • Inventory Forecasting: Reordering Before You Have To
  • Date Ranges, Granularity and Comparing Against the Previous Period
  • Filters, Manage Columns and Exporting a Table
  • Reading the Optimization Opportunities Panel
  • Advertising Efficiency, Traffic to Sales and Sales vs Ad Spend
  • Values vs % Change: The Comparison Toggle
  • Category Insights: Benchmarking Your Categories
Advertising
Sponsored Ads
  • Monitoring Your Sponsored Ads Performance
  • Understanding ROAS and Key Amazon Advertising Metrics
  • Why Sponsored Products, Brands and Display Numbers Do Not Simply Add Up
  • Campaigns: Budgets, Placement and Audience Adjustments
  • Keywords and Match Types
  • Search Terms and Aggregated Search Terms
  • Optimization Groups: Organising Campaigns for Automation
  • Ad Groups
  • Targets: Product and Category Targeting
  • Product Ads: ASIN-Level Ad Performance
  • Placements: Top of Search vs Rest of Search
  • Audiences: Segment Performance
Amazon DSP
  • Analyzing Your DSP Performance
  • DSP Metrics Explained: DPV, Add to Cart, NTB Purchases and CPA
  • DSP Campaigns
  • DSP Technology: Device and Supply Performance
  • DSP Creatives
  • DSP Products
  • DSP Geography
  • DSP Ad Groups
AMC Cloud
  • Understanding AMC Cloud: New-to-Brand and Path-to-Purchase Insights
  • What 'New to Brand' Actually Means
  • Why AMC Data Is Monthly and Sometimes Empty
  • NTB ASINs Analysis: Finding Your Gateway Products
  • NTB Purchases: New Business by Campaign
  • NTB Customers: New vs Repeat, Counted as People
  • Time to Conversion: Checking Your Attribution Window
  • Path to Purchase: Which Ad Sequences Actually Convert
  • Brand Keywords: Proving Upper-Funnel Spend Works
  • ASIN Purchase Upsell: Finding Bundle and Remarketing Pairs
Search & Rank Intelligence
  • Understanding Search Query Performance
  • Search Query Performance Is Weekly: Reading Week Cohorts Correctly
  • Reading Organic and Sponsored Rank
  • The Search Query Performance Dashboard, Section by Section
  • Finding Queries You Convert On But Do Not Bid On
  • Recommended Actions: The Queries That Need a Decision
  • Rank Tracker: Creating Your First Project
  • Reading Visibility, Average Position and Top 10
  • Tracking the Amazon's Choice Badge
  • Tracking Competitor ASINs Alongside Your Own
  • Generic, Branded and Competitor Terms
  • Search Query Cart Analysis: Why a Query Doesn't Convert
  • SQ Score and Funnel Score
  • SQP & Search Terms: Matching Demand to What You Actually Ran
  • Account vs Products: Two Ways to Read SQP
  • Impression, Click, Cart-Add and Purchase Share
  • Spotting New Search Queries Week Over Week
  • Best Seller Rank Tracking
Rule-Based Optimization
  • Rule-Based Optimization: Automating Bids and Budgets
  • The Automations Screen: Rules, Rule Groups and the Change Log
  • Targeting Rules: Adjusting Bids and Pausing Targets
  • Campaign Rules: Adjusting Budgets and Pausing Campaigns
  • The Change Log: Auditing What a Rule Changed
  • Guardrails to Set Before You Automate Anything
  • Rule Groups: Applying One Rule Across Many Campaigns
  • Building a Rule from Scratch: Conditions and Thresholds
  • Look-back Windows and Adjustment Frequency
  • Scheduling: Last Run, Next Run and Run History
  • Dry-Run Preview: Seeing What a Rule Would Change
  • Rule Types Coming Soon: Placement, Ad Group, Audience and Harvest
Aria — Your AI Analyst
  • Getting to Know Aria, Your AI Amazon Analyst
  • Chatting With Aria in Slack
  • What Aria Can and Cannot Answer
  • Asking Aria a Good Question
  • Aria Prompt Library: 40 Questions Worth Asking
  • Visuals: Auto, None, Charts, Tables, Mixed, Dashboard and Studio
  • Studios: Building a Dashboard by Asking for It
  • Managing Chats: Recent, Search and the All/Chats/Studio Filter
  • Reading Aria's Plan and Data Queries
  • Checking Aria's Work When an Answer Looks Wrong
Insights, Alerts & Reports
  • Understanding Your AI Insights & Alerts
  • Understanding Business Reports
  • How to Create an AI-Powered Insight Report
  • Setting Up Smart Alerts and Real-Time Notifications
  • Weekly Business Reports and AI-Generated Insights
  • Alert Categories, Priorities and What Actually Triggers Them
  • Alert History and Priority
  • Business Report Templates and the AI Report Generator
Playbooks & Use Cases
  • Protect the Products That Bring You New Customers
  • Cut Wasted Ad Spend in an Afternoon
  • Catch a Stockout Before It Costs You Rank
  • Diagnose an ACoS Spike in Ten Minutes
  • Triage a Rank Drop Across Your Top Keywords
  • Decide Whether Your Upper-Funnel DSP Is Worth Keeping
  • Harvest Winning Search Terms into Exact-Match Campaigns
  • Find Your Next Bundle from What Customers Already Buy Together
  • Set a Target ACoS Across a Whole Portfolio
  • Prove Your Display Campaigns Created Demand
  • Get Your Daily Number in Slack Without Opening TrackIQ
  • Build a Weekly Executive Summary You Never Have to Write
  • Benchmark Yourself Against Your Own Category
  • Find Zero-Sales ASINs and Decide What to Do With Them
  • Shift Budget from Harvesting to Acquisition
  • Prepare for Prime Day: Budget Rules and Inventory Cover
  • Run a Post-Event Teardown
  • Spot Cannibalisation Between Sponsored Brands and Sponsored Products
  • Feed TrackIQ Data into Your Own AI Workflow
  • Work Out Which Queries Lose You the Sale at the Cart
  • Build a Monthly Board Pack
  • Audit Your Placement Multipliers
Amazon Training
PPC & Advertising
  • Create a Sponsored Products Campaign
  • Create a Sponsored Brands Campaign
  • Create a Sponsored Display Campaign
  • Create a Sponsored Brands Video Campaign
  • Amazon PPC: Core Terms and Metrics
  • What Amazon PPC Is Actually For
  • Profit Campaigns and Ranking Campaigns
  • Score Your PPC Performance
  • The Bleeder Reports
  • Ad Type and Placement Mix
  • Restructure Your Campaigns Before You Optimise
  • The Nine-Report PPC Routine
  • Search Term Harvesting: Criteria and Bids
  • Placement Bid Optimisation
  • Bid Optimisation: Six Rules
  • Setting Target TACoS per Product
  • Easy-Win Campaigns
  • How Much to Spend on Branded Keywords
  • Scaling Profit Campaigns
  • Outlier and Trending Keywords
  • Reviving a Sleeping Product
  • Keyword Research for a Product With No Data
  • Buying the Data You Are Missing
  • Optimisation as a Calculated Bet
  • Lifetime Bleeder Targets
  • Winning the Frequently Bought Together Placement
  • Sponsored Brands Video at Scale
  • Bulk Auto Campaigns for Peak Season
  • Tracking Branded Market Share
  • In-House PPC or an Agency
  • Amazon's AI Video Generator
  • The PPC Management Workflow
  • Acting on Your PPC Score
Product Research & Launch
  • Before You Add a Product
  • Six Ways to Find Product Candidates
  • Scoring Product Opportunities
  • Narrowing Fifteen Ideas to Seven
  • Designing the Offer
  • What a Relaunch Is, and When to Run One
  • Keyword Research from Search Query Performance
  • Grouping and Prioritising Keywords
  • Preparing a Launch: CTR and CVR Tactics
  • Running a Launch: Stabilise, Scale, Scale Back
  • Deciding Your PPC Daily Budget
  • Vine: Reviews for a New Product
  • The Product Comparison Table
  • The Long-Term Ranking Plan
  • Why the Relaunch Process Is Gated
  • Assembling the Relaunch Keyword Sheet
Listing & Conversion
  • Why the Main Image Decides Your CTR
  • Finding Reference Images
  • Writing an Image Brief
  • Testing a New Main Image
  • Why a Rating Drop Costs More Than It Looks
  • Find the Variation Dragging Your Rating Down
  • Short-Term Rating Recovery
  • Fix the Product by Studying Competitors
  • Answer the Complaints in Your Content
  • Optimising Your Variation Order
  • Packaging Design for Amazon
  • Dealing With Listing Hijackers
  • Removing Reviews That Break the Rules
  • Intercepting a Return With Product Support
  • The Rating Recovery Action Plan
Inventory & Fulfilment
  • Why Inventory Is the Second Pillar
  • Monitoring Inventory Against Sales
  • When You Are Going Out of Stock
  • Inventory Forecasting and Purchase Orders
  • Reimbursements, COGS and FBA Capacity
  • What AWD Is and When It Saves Money
  • AWD Rate Tiers and Eligibility
  • Working Out Whether AWD Is Cheaper
  • AWD Shipping and Replenishment
  • AWD Reimbursements
  • Requesting FBA Capacity
  • Keeping Your Sourcing Cost Current
  • Creating a Shipping Plan
  • Claiming for Shipment Discrepancies
  • Inventory Placement: Split or Pay
Pricing & Profitability
  • Where Your Margin Actually Goes
  • Negotiating Lower COGS
  • Reducing FBA and Referral Fees
  • Pricing and Gross Margin
  • Reducing Your Return Rate
  • Pricing a New Product for Conversion
  • Adding a List Price Strike-Through
  • Testing a Lower Price
  • Raising Your Price Safely
  • The Bulk Services Referral Fee Discount
  • The Supplier Cost Breakdown Sheet
Deals & Promotions
  • Amazon Deals: Lightning and Best Deals
  • Running a Deal Calendar
  • Maximise Your Deal Price
  • Managing Advertising During a Deal
Operations & Reporting
  • The Weekly Meeting
  • Escalating an Amazon Case
  • Better Payment Terms From Suppliers and Freight
  • PPC Payments and Cash Flow
  • The Brand Manager's Calendar
  • Focus on Two or Three Products
  • Onboarding a VA
  • TACOS and ACOS Range Monitoring
  • The Four Weekly Checks
Amazon B2B
  • Is Amazon Business Worth Your Time?
  • Business Pricing and Quantity Discounts
  • Advertising to Business Buyers
  • B2B Fee Discounts, Certifications and Fulfilment
  • The Bulk Order Fee Discount
Plans, Pricing & Billing
  • TrackIQ Plans Explained: MCP Only, Starter, PRO and PRO+
  • What's Included in Each Plan
  • How Revenue-Based Pricing Works
  • What Is a Token, and Do I Need to Track Usage?
  • Are There Token Limits or Usage Caps?
  • Changing Plans: Upgrades and Downgrades
  • Cancelling: What Happens to Your Data
Account & Team Settings
  • Managing Account Settings
  • Security and Data Protection
  • Company Profile
  • Managing Multiple Brands
  • Marketplaces and Currency
Exports, MCP & Developer Tools
  • What Is MCP, and Why It Matters
  • Installing TrackIQ MCP in Claude Desktop and Cursor
  • The Full MCP Tool Reference
  • MCP Tiers: What Each Plan Unlocks
  • Exporting Data to CSV and Excel
  • MCP Call Logs: Seeing What Your AI Tools Asked
  • The MCP Web Console
Troubleshooting & FAQs
  • Common TrackIQ Questions
  • Why Do My Numbers Not Match Seller Central?
  • I Cannot See a Menu Item That Someone Else Can
  • My Dashboard Is Empty
  • My Ad Data Is Missing or Looks Wrong
  • A Rule Didn't Run
  • SQP Data Is Sparse or Missing
  • Rank Data Shows Blank
  • Slack Notifications Stopped
  • Getting Help from the TrackIQ Team
Home Amazon Training

Amazon Training

0 articles
0 articles

A full course in selling and advertising on Amazon, taught screen by screen.

📁

PPC & Advertising

Campaign structure, bidding, search terms and scaling.

Browse
📁

Product Research & Launch

Finding products, validating demand and launching them.

Browse
📁

Listing & Conversion

Titles, images, A+ content and everything that lifts conversion.

Browse
📁

Inventory & Fulfilment

Forecasting, restocking, FBA and storage cost.

Browse
📁

Pricing & Profitability

Fees, margin, COGS and what actually reaches the bank.

Browse
📁

Deals & Promotions

Coupons, Lightning Deals, Prime events and discounting.

Browse
📁

Operations & Reporting

Accounts, reports, cases and running the business day to day.

Browse
📁

Amazon B2B

Selling to businesses through Amazon Business.

Browse
Made with Chatwoot Chatwoot