Plans, Pricing & Billing

TrackIQ Plans Explained: MCP Only, Starter, PRO and PRO+

There are four plans, and the thing most people get wrong is assuming they run in a straight line from cheapest to most capable. They do not. MCP Only costs less than Starter and gives you more data. Understanding why that is true is most of the work of choosing correctly. Watch the plan walkthrough Prefer to watch? Sixty-three seconds on the four plans and how to choose between them. The four plans The four plan cards | Plan | Price | Users | For | |---|---|---|---| | MCP Only | $69 /mo | — | teams who just want MCP access into their own AI stack | | Starter | $149 /mo per brand | 5 | sellers just getting started with AI ops | | PRO | $349 /mo per brand | 10 | growing brands ready to scale operations | | PRO+ | $549 /mo per brand | 20 | established brands running full-funnel Amazon ops | Two details in that table are easy to skim past. Starter, PRO and PRO+ are priced per brand. MCP Only is not. If you manage six brands, that multiplies. Every plan covers your first $1.5M in trailing twelve-month average revenue. Past that a percentage is added, falling as you grow and capped at 0.5%. See How Revenue-Based Pricing Works. The split that actually matters MCP Only is data access without the application. Starter is the application. That is why MCP Only includes Search Query Performance, Amazon DSP and AMC Cloud — and Starter does not. | | MCP Only | Starter | |---|---|---| | Search Query Performance | yes | no | | Amazon DSP | yes | no | | AMC Cloud | yes | no | | Chat with Aria | no | yes | | AI Insights & Alerts | no | yes | | Users & Access | no | yes | Neither is a better plan. They answer different questions: - “I want my own AI assistant to reach my Amazon data.” → MCP Only. You get the full data surface and the MCP Web Console to configure it. - “I want a product my team logs into.” → Starter or above. You get dashboards, alerts, Aria, and per-user access control. If you want both the advanced data and the application, that is PRO. What each step up buys What each plan includes Starter → PRO adds the analytical depth: Search Query Performance, Amazon DSP, AMC Cloud, Category Insights, plus Business Reports and Insight Reports. It also doubles users from 5 to 10. This is the biggest jump in the range. Most of what people mean by “the strategic features” lives on this step. PRO → PRO+ adds Role-based AI Agents and Priority Support, and doubles users again to 20. It is a step for teams and agencies rather than a step for capability. Things that are on every plan Worth knowing, because people assume they are premium and they are not: - MCP Access — every plan, including Starter. - Rule Based Ad Optimization and Optimization Groups — automation is not gated. - Organic and Best Seller Rank Tracking. - Export, Connections, and Billing & Usage. - Amazon Retail sales and traffic, inventory, and Sponsored Ads data. So a Starter account can automate bids and track rank from day one. See What's Included in Each Plan for the row-by-row grid. How to choose in one minute 1. Do you need Aria, alerts, or a dashboard your team logs into? No → MCP Only, and stop here. 2. Do you need SQP, DSP, AMC or Category Insights? Yes → PRO minimum. 3. More than 10 users, or role-based AI agents? → PRO+. 4. Otherwise → Starter. Then multiply by your number of brands, and add the revenue component if you are above $1.5M. Choosing wrong is cheap You can upgrade or downgrade at any time. So the cost of starting one tier too low is a few days on the wrong plan, not a wasted year. If you are genuinely unsure between Starter and PRO, start on PRO. The features that separate them — SQP, DSP, AMC — are the ones you cannot evaluate without seeing your own data in them. See Changing Plans: Upgrades and Downgrades. Related - Are There Token Limits or Usage Caps? — the question the price list raises. - Cancelling: What Happens to Your Data — if you are leaving rather than moving. - I Cannot See a Menu Item That Someone Else Can — when a plan gate is the explanation.

What's Included in Each Plan

This is the row-by-row grid, reproduced exactly as it appears on the pricing page. If you want help choosing, read TrackIQ Plans Explained instead — this article is the reference you check a specific feature against. Watch the comparison walkthrough Prefer to watch? Seventy-four seconds on the grid, and the three rows that decide most plan choices. Plan details | | MCP Only | Starter | PRO | PRO+ | |---|---|---|---|---| | Price | $69 /mo | $149 /mo per brand | $349 /mo per brand | $549 /mo per brand | | Users | — | 5 | 10 | 20 | Core platform The core platform comparison | Feature | MCP Only | Starter | PRO | PRO+ | |---|---|---|---|---| | Dashboard | ✓ | ✓ | ✓ | ✓ | | AI Insights & Alerts | — | ✓ | ✓ | ✓ | | Chat with Aria | — | ✓ | ✓ | ✓ | | Aria in Slack | — | ✓ | ✓ | ✓ | | Export | ✓ | ✓ | ✓ | ✓ | | Connections | ✓ | ✓ | ✓ | ✓ | | Billing & Usage | ✓ | ✓ | ✓ | ✓ | | MCP Access | ✓ | ✓ | ✓ | ✓ | | MCP Web Console (setup & config) | ✓ | — | — | — | | Business Reports | — | — | ✓ | ✓ | | Insight Reports | — | — | ✓ | ✓ | | Users & Access | — | ✓ | ✓ | ✓ | Two rows here surprise people. MCP Access is on every plan. You do not need a higher tier to connect Claude Desktop — see Installing TrackIQ MCP in Claude Desktop and Cursor. The MCP Web Console is only on MCP Only. That is the setup-and-configuration surface for people whose entire product is MCP. On the other plans you configure MCP from Settings instead. Data & analytics The data and analytics comparison | Feature | MCP Only | Starter | PRO | PRO+ | |---|---|---|---|---| | Amazon Retail (Sales & Traffic) | ✓ | ✓ | ✓ | ✓ | | Inventory Stock Levels | ✓ | ✓ | ✓ | ✓ | | Amazon Ads (SP/SB/SD) | ✓ | ✓ | ✓ | ✓ | | Rule Based Ad Optimization | ✓ | ✓ | ✓ | ✓ | | Optimization Groups | ✓ | ✓ | ✓ | ✓ | | Category Insights | — | — | ✓ | ✓ | | Search Query Performance | ✓ | — | ✓ | ✓ | | Amazon DSP | ✓ | — | ✓ | ✓ | | AMC Cloud | ✓ | — | ✓ | ✓ | This is the section that decides most plan choices. Search Query Performance, Amazon DSP and AMC Cloud are the three rows where Starter stops and PRO begins. Note the shape of those three rows: available on MCP Only, absent on Starter, back on PRO. That is not an error. MCP Only sells the data; Starter sells the application, at an entry-level depth. Rule Based Ad Optimization is on every plan. Automation is not a premium feature here, which is unusual and worth knowing — a Starter account can run the same bid and budget rules a PRO+ account can. See Rule-Based Optimization. Rank tracking Rank tracking and advanced features | Feature | MCP Only | Starter | PRO | PRO+ | |---|---|---|---|---| | Organic Rank Tracking | ✓ | ✓ | ✓ | ✓ | | Best Seller Rank Tracking | ✓ | ✓ | ✓ | ✓ | Both, on everything. Rank tracking is never the reason to upgrade. Advanced features | Feature | MCP Only | Starter | PRO | PRO+ | |---|---|---|---|---| | Role-based AI Agents | — | — | — | ✓ | | Priority Support | — | — | — | ✓ | These two rows are the entire difference between PRO and PRO+ on capability. The rest of that step is users — 10 to 20. Reading the grid without being misled A dash means not included on that plan, not “coming soon”. Included means available, not metered. There are no usage caps on the AI features — what differs by plan is which of them you get at all. See Are There Token Limits or Usage Caps? A feature can be present and still look empty. Connecting the data source is separate from having the feature. If AMC Cloud is ticked on your plan and the dashboard is blank, that is a data question, not a plan question — see My Dashboard Is Empty. Per-brand pricing applies to Starter and above. The grid describes one brand. Related - How Revenue-Based Pricing Works — what you actually pay. - MCP Tiers: What Each Plan Unlocks — the MCP half of the table.

How Revenue-Based Pricing Works

Your plan price is not the whole bill once you pass $1.5M. A revenue component is added on top — and unusually, the rate falls as you grow rather than rising. The headline promise on the pricing page is the one to hold on to: it never goes above 0.5%. Watch the revenue pricing walkthrough Prefer to watch? Sixty-eight seconds on the bands, and why your rate falls as you grow. The first $1.5M is included The revenue tiers, with a slider to estimate your own Every plan covers your first $1.5M in trailing twelve-month average revenue. Below that line you pay the plan price and nothing else. “Trailing twelve month average” matters. It is not last calendar year, and not an annualised guess from your best month. It is a rolling average, so a single exceptional month moves it slightly rather than repricing you overnight — and it comes down again as that month rolls out of the window. The tiers Rates apply to each band separately — the way income tax brackets work, not a single rate on the whole figure. | Your annual revenue | Rate | |---|---| | First $1.5M | Included | | Next $1.5M (to $3M) | 0.50% | | Next $4M (to $7M) | 0.45% | | Next $8M (to $15M) | 0.35% | | Everything above $15M | 0.25% | Crossing a threshold never reprices what came before. Going from $2.9M to $3.1M does not move your whole revenue to a new rate; only the $100,000 above the line moves to the next band. That is why the marginal cost of growth keeps falling. The highest rate you can ever pay on any dollar of revenue is the 0.50% in the first band above the included tier. Working an example A brand at $5M in trailing twelve-month average revenue: | Band | Amount in band | Rate | Added | |---|---|---|---| | First $1.5M | $1.5M | included | $0 | | $1.5M – $3M | $1.5M | 0.50% | $7,500 | | $3M – $7M | $2M | 0.45% | $9,000 | | | | per year | $16,500 | That is roughly $1,375 a month on top of the plan price. The arithmetic is the same shape at any size — fill each band in turn, stop at your revenue. Use the slider on the pricing page rather than doing this by hand. Drag it to your own trailing twelve-month average and it shows the monthly figure directly. Why it is built this way Two properties are worth naming, because they change how the cost behaves as you grow. Cost rises more slowly than revenue. Doubling from $3M to $6M does not double this component — the new revenue lands in a cheaper band. Your effective rate falls the larger you get. Small sellers pay nothing extra. A brand under $1.5M pays the plan price and stops. The revenue component only begins where the value of the product scales with the size of the business. How it combines with everything else Three separate things make up a bill, and they are easy to conflate: | Component | Charged | |---|---| | Plan price | monthly — per brand on Starter, PRO and PRO+ | | Revenue component | on trailing twelve-month average revenue above $1.5M | | AI usage | nothing — usage is not metered or capped on any plan | Note that plan price is per brand while the $1.5M allowance is stated per plan. If you run several brands, price the plan side by brand count first, then add the revenue component. That third row is the point of the second: because the revenue component already scales with the size of your business, AI usage does not need metering on top. See Are There Token Limits or Usage Caps? If your revenue changes Because the figure is a rolling twelve-month average, it moves gradually. A strong quarter raises it over the following year rather than immediately; a weak one lowers it the same way. The practical consequence: a seasonal peak does not spike your bill, and you do not need to do anything when one happens. If your business changes shape permanently, the average follows it within a year. Related - TrackIQ Plans Explained: MCP Only, Starter, PRO and PRO+ — the four plans. - What's Included in Each Plan — what each one gets you. - Changing Plans: Upgrades and Downgrades — moving between them.

What Is a Token, and Do I Need to Track Usage?

A token is the standard unit AI systems use to measure text — roughly a word or a fragment of one. Every AI product in existence counts them internally, which is why the word turns up in pricing conversations. Here is the part that matters to you: TrackIQ does not cap your token usage, on any plan. There is no monthly allowance, no meter running against you, and nothing to top up. Watch the token walkthrough Prefer to watch? Sixty-nine seconds on why there is no allowance to manage. Why there is no limit This is a deliberate consequence of how TrackIQ is priced. Above your first $1.5M in trailing twelve-month average revenue, you pay a small percentage of revenue — falling as you grow, capped at 0.5%. See How Revenue-Based Pricing Works. That component already scales with the size of your business, and a larger business naturally asks more questions. So the pricing already accounts for heavier usage, which removes the need to meter it separately. Every plan covers the first $1.5M; above that, a falling percentage Usage-based AI pricing exists to stop heavy users costing more than they pay. Revenue-based pricing solves the same problem from the other end — and it has the considerable advantage of being predictable, because your bill does not change based on how curious your team was this month. What this means in practice Ask Aria as much as you like. There is no budget to preserve and no reason to ration questions across a team. Roll it out to everyone. A colleague who asks a lot of questions is not costing you anything extra. Ask a follow-up rather than trying to get it right first time. Let the automation run. AI Insights, generated report sections and Role-based AI Agents all work continuously without drawing down anything. Use MCP freely. An assistant querying through MCP all day is not metered either. See What Is MCP, and Why It Matters. The practical upshot is that usage is never the reason to hold back. If a question is worth asking, ask it. So what should you optimise for? Not cost — quality. The advice that used to be framed as “spend fewer tokens” is still good advice, for an entirely different reason: specific questions get better answers. Name the period and the brand. Ambiguity produces a summary where you wanted a number. Ask one thing at a time. Three questions bundled together get you a description of all three rather than an answer to any. Say what you would do with it. “Which campaigns should I cut budget on?” returns a ranked list with reasons. “How is my advertising?” returns prose. Pin what you re-read. A question you ask every Monday belongs in a Studio or a scheduled Business Report — not because repeating it costs anything, but because a pinned view is there when you open it and consistent week to week. Monitor with alerts and rules, not questions. Alerts run whether you ask or not, and Rule-Based Optimization acts the moment a threshold is crossed rather than the next time somebody remembers to check. That is a better outcome, not a cheaper one. What does differ by plan Not usage — features. Aria is on Starter and above; Role-based AI Agents are PRO+ only; Search Query Performance, DSP and AMC start at PRO. So the question is never “can I afford to ask?” but “is the data I want to ask about included on my plan?” See What's Included in Each Plan. Related - Are There Token Limits or Usage Caps? — the short version of this article. - How Revenue-Based Pricing Works — what you actually pay for. - What Aria Can and Cannot Answer — the real boundary, which is scope rather than volume.

Are There Token Limits or Usage Caps?

No. There are no token limits and no usage caps on any plan. You cannot go over, because there is nothing to go over. No monthly allowance, no overage charge, no top-ups, and no throttling when your team has a busy week. Watch the walkthrough Prefer to watch? Seventy seconds on why there are no caps, and what does still limit you. Why not Because of how TrackIQ is priced. Above your first $1.5M in trailing twelve-month average revenue, you pay a small percentage of revenue — falling as you grow, and never above 0.5%. That component already scales with the size of your business, and larger businesses ask more questions. The revenue component scales with your business, so usage does not need metering So the cost of heavier usage is already covered by the pricing model. Metering it a second time would be charging twice for the same thing. See How Revenue-Based Pricing Works. What that changes for you The absence of a cap is worth more than it sounds, because usage limits distort behaviour in ways people rarely notice. Nobody has to ration. No deciding whether a question is worth spending on, and no one person quietly using up a shared pool. Roll it out to the whole team. Adding a colleague who asks a lot of questions does not raise your bill. Ask the follow-up. The second and third questions are usually where the answer actually is. Being able to ask them freely is the point. Your bill is predictable. It does not move because somebody had a curious month, which makes it something you can forecast rather than watch. What can still stop you Not volume — scope. Three things genuinely limit what you can ask, and none of them are usage: | Limit | What it means | |---|---| | Your plan's features | Aria starts at Starter; SQP, DSP and AMC start at PRO; Role-based AI Agents are PRO+ | | Your role | Aria runs under your own permissions and the selected brand | | What Amazon has delivered | SQP publishes weekly, AMC monthly, and recent days are still filling in | See What Aria Can and Cannot Answer and What's Included in Each Plan. If you saw something different That model does not exist. If you have seen pricing material describing metered AI usage, it is out of date. If you have a question about your bill, it will be about the plan price or the revenue component, not about usage. See How Revenue-Based Pricing Works. Related - What Is a Token, and Do I Need to Track Usage? — what a token is, and why the answer here is no. - TrackIQ Plans Explained — what actually differs between plans. - Changing Plans: Upgrades and Downgrades — move up or down at any time.

Changing Plans: Upgrades and Downgrades

You can upgrade or downgrade at any time. There is no annual lock, no penalty for going down, and nothing you have built is lost by moving. The only thing a plan change alters is which features you can reach and how many people can log in. Watch the plan-change walkthrough Prefer to watch? Sixty-six seconds on what moves, what does not, and the cheap way to test a tier. What carries over Your data. Connections, rank projects, saved rules, Studios and reports belong to the account, not the plan. Your history. Nothing is reset by a plan change. The reporting you had yesterday is the reporting you have today. Your AI usage. There is no usage allowance to strand, because TrackIQ does not cap AI usage on any plan — see Are There Token Limits or Usage Caps? So there is no reason to time a plan change around it. What changes Seats and feature access are the only things a plan change moves Only feature access and seat count. Compare the two plans row by row before you move — see What's Included in Each Plan. | Moving | You gain | Watch out for | |---|---|---| | Starter → PRO | SQP, DSP, AMC Cloud, Category Insights, Business & Insight Reports, 10 seats | nothing — this is the big step up | | PRO → PRO+ | Role-based AI Agents, Priority Support, 20 seats | a step for team size more than capability | | PRO → Starter | — | you lose SQP, DSP, AMC and Category Insights | | Anything → MCP Only | full data through MCP | you lose Aria, alerts, reports and user management | Before you downgrade, check two things Seats. Starter is 5 users, PRO is 10, PRO+ is 20. If you have more people than the lower plan allows, sort that out first rather than discovering it mid-change. What you would lose access to. The screens do not grey out — sections you no longer have are removed from the sidebar entirely. A colleague reporting that a menu item “disappeared” after a downgrade is describing exactly the expected behaviour. See I Cannot See a Menu Item Other People Can. Anything you built inside a feature you drop is not deleted. It becomes unreachable until you go back up. The three rows that separate Starter from PRO The move worth making deliberately Starter → PRO is the one step that changes what you can know rather than how much of it you can do. Search Query Performance, Amazon DSP and AMC Cloud are all on the PRO side of that line. Those three are also the hardest to evaluate from a feature list, because their value depends entirely on what your own data looks like in them. If you are weighing it up, the fastest way to decide is to go up, look at your own numbers for a week, and come back down if it did not tell you anything. That test costs you a few days, not a year — which is the whole point of being able to change freely. Multiple brands Starter, PRO and PRO+ are priced per brand. MCP Only is not. So a plan change on an account with several brands multiplies. Work out the per-brand cost across your whole portfolio before committing, and remember the revenue component sits on top — see How Revenue-Based Pricing Works. It is also worth asking whether every brand needs the same plan. A small brand that only needs reporting and a flagship that needs AMC are not obviously the same purchase. After a change Reload the page. The sidebar is built when the app loads, so features you have just gained will not appear until you refresh. Re-check your rules. Automation is on every plan, so rules keep running — but a rule that referenced something only available on the higher plan is worth a look after a downgrade. Look at Billing & Usage once the new cycle starts, so you can see the change reflected rather than assuming it. Related - TrackIQ Plans Explained — which plan does what, and how to choose. - What's Included in Each Plan — the row-by-row grid. - Are There Token Limits or Usage Caps? — no, and why that is a pricing decision rather than an oversight. - Cancelling: What Happens to Your Data — if you are leaving rather than moving.

Cancelling: What Happens to Your Data

You can cancel anytime. You keep access until the end of your billing cycle, and your data remains securely stored. No notice period, no exit interview, and nothing is deleted the moment you click. Watch the cancellation walkthrough Prefer to watch? Sixty-two seconds on what happens, and what to export before access ends. What happens, in order | When | What | |---|---| | You cancel | nothing changes yet | | Until the end of your billing cycle | full access — the plan you paid for, unchanged | | After that | access ends; your data remains stored | The middle row is the one people miss. Cancelling is not the same as switching off. You have already paid for the current period, and you keep everything for the rest of it. That has a practical consequence: cancel when you decide, not when the cycle ends. Waiting until the last day risks rolling into another period by accident, and gains you nothing, because the access you have paid for runs to the same date either way. Your data is not deleted Your data remains securely stored, and you maintain full ownership of it at all times. That matters for two reasons. Coming back is not starting over. Reconnecting later is not the same as onboarding from scratch. Amazon history is not something you can re-download at will. Some of what TrackIQ holds — historical Search Query Performance weeks, AMC monthly cohorts — arrives on Amazon's schedule and accumulates over time. That is exactly the kind of history that is painful to rebuild. Worth doing before your access ends While you still have the plan you paid for, spend twenty minutes on the things that are awkward to get afterwards. Export what you actually use. Every table has an Export control, and exports respect your filters and column choices. Prioritise the long-range views — a year of daily sales, your SQP weeks, your rank history. Save your reports. A Slides business report can be read without logging in and forwarded to anyone. Generate the ones you would otherwise miss. Write down your rules. If you have tuned Rule-Based Optimization thresholds over months, that tuning is knowledge. Capture the conditions and look-back windows somewhere outside the product. Note your connected sources and marketplaces, so a future reconnection does not turn into a scavenger hunt. A downgrade keeps the account; MCP Only keeps the data Consider a downgrade instead Cancelling is not the only way to spend less, and it is often not the best one. Moving down a plan keeps your account and all of your history, and you can go back up at any time. Starter keeps the dashboard, alerts, Aria and rule automation. MCP Only at $69 keeps full data access through your own AI assistant, without the web application. That last option is worth naming, because it is the one people do not think of. If what you actually want is to stop paying for a product your team stopped logging into, MCP Only keeps the data reachable at a fraction of the cost — and the data is usually the part that was working. See Changing Plans: Upgrades and Downgrades. If you are cancelling because something did not work Two problems account for most of it, and both are fixable rather than fundamental. “The screens were empty.” Usually a connection that expired quietly or data that had not arrived yet — SQP publishes weekly, AMC monthly. See My Dashboard Is Empty. “The numbers did not match Seller Central.” Usually ad sales compared against total sales, or attribution windows that had not closed. See Why Do My Numbers Not Match Seller Central? Neither is a reason to leave if that was the whole of it. It is worth five minutes checking before you decide. Related - Exporting Data to CSV and Excel — taking your data with you. - Security and Data Protection — how it is held meanwhile.