Amazon DSP → Products shows which of your ASINs display advertising is actually selling — and which campaigns are doing the selling for each one.
It uses the same stacked treatment as Creatives, applied to products instead.
Prefer to watch? Sixty seconds on which part of the funnel is selling each product.
Products by Campaign
A horizontal bar per product, stacked by campaign, with two controls:
Metric — what the bars measure, opening on Sales.
Products — how many rows to show.
The legend names the contributing campaign types: Remarketing: DSP, Online Video, Retargeting: DSP, Prime Video, Warm Prospects: DSP.
The table below carries the display-specific columns, including NTB Purchases — see DSP Metrics Explained.
What the stack tells you
For each product, the segments show which part of the funnel is selling it.
| Shape | Reading |
|---|---|
| Mostly Remarketing / Retargeting | you are re-selling to people who already found this product |
| Mostly Online Video / Prime Video | display is genuinely introducing it |
| Spread across both | a product that works at every stage — rare and valuable |
That first row is worth being honest about. Remarketing sales are the ones display can least claim credit for, because those customers had already reached your page. A product whose DSP sales are almost entirely remarketing may have been bought anyway.
The second row is where display earns its budget, and it is exactly what NTB Purchases on the table confirms.
Read it with NTB, not with ROAS
This is the screen where judging on ROAS alone does the most damage.
Prospecting campaigns look worse than remarketing on every efficiency measure, always — they are reaching people who have never heard of you. Cutting them because remarketing looks better means cutting the thing that creates the remarketing audience.
Pair this screen with:
- NTB Purchases in the table here.
- NTB ASINs in AMC — which products bring in new customers.
- What 'New to Brand' Actually Means — the definition and why it changes budget decisions.
The gateway product question
Cross-read this against your AMC NTB data and one question becomes answerable: which products are worth introducing people to?
A product with a high new-to-brand share is your front door. Display is the channel best suited to putting it in front of strangers, and this screen shows whether that is happening or whether display is just re-selling to your existing customers.
Reading it fairly
Products do not have equal budgets. A product in more campaigns will show a bigger total regardless of merit. Switch the Metric away from Sales to see efficiency.
14-day attribution. Recent days under-report. See Why SP, SB and SD Numbers Don't Add Up.
Check stock. The same warning as everywhere: a product display is successfully introducing, that is about to run out, is the worst combination in the account. See Product Ads: ASIN-Level Ad Performance.
Related
- DSP Creatives — the same treatment, per creative.
- DSP Campaigns — the funnel these products sit inside.
- NTB ASINs Analysis — the AMC view of gateway products.