Connecting Your Accounts

How to Connect Your Amazon Accounts

TrackIQ reads four separate Amazon sources, and they are four separate connections. Connecting your Seller account does not give you advertising, and advertising does not give you DSP or AMC. That catches almost everyone out once. Watch the connection walkthrough Prefer to watch? Fifty-five seconds on the order to connect in. Connect in this order The Connections screen Settings → Connections. | Order | Source | Gives you | |---|---|---| | 1 | Seller (SP) | sales, orders, inventory, traffic | | 2 | Advertising | Sponsored Products, Brands, Display | | 3 | Amazon DSP | the DSP screens | | 4 | AMC | the AMC Cloud dashboards | Start with the Seller account. Sales, orders, inventory and traffic all come from it, and almost every other screen leans on that data — including the ones that look like pure advertising screens. TACoS needs total sales. Inventory alerts need stock. Connect advertising first and much of the product still looks half-empty. DSP and AMC are optional and only relevant if you use them. If you have never run Amazon DSP, skipping it costs you nothing. What you are authorising Each connection is a standard Amazon authorisation — you sign in to Amazon, approve access, and are returned to TrackIQ. TrackIQ reads reporting data. It does not need or take your Amazon password. You need to be an admin on the Amazon account to authorise it. If you are not, the authorisation will fail at Amazon's end rather than TrackIQ's, and the person who does hold that access will need to complete this step. Confirm it actually worked Connection detail with last-synced times Each connected source shows a last-synced time. That timestamp is your real confirmation. An authorisation can succeed while data has not yet arrived — connected and synced are different states, and the timestamp is the one that matters. Empty screens on day one are normal This is the most common first-day support question, and the answer is usually “wait”. - The first sync is not instant. Amazon delivers historical data over a period, not in one go. - Different sources arrive at different speeds. Sales data lands sooner than advertising data. - Some data has its own cadence. Search Query Performance publishes weekly. AMC publishes monthly. A blank AMC dashboard on your first day is expected and will stay blank until Amazon's next monthly delivery. Before reporting a screen as broken, check the last-synced time for the source behind it. Multiple brands and marketplaces Each brand you connect appears under Brands & marketplaces, with a toggle controlling whether its data syncs at all. If you manage several brands, remember that every reporting screen is scoped to whichever brand is selected in the top bar. See Managing Your Connected Accounts for the detail. If a connection breaks later Amazon's access tokens expire, so a connection that worked for months can stop. The symptom is a last-synced time that stops advancing rather than an error message. Check Connections, and reauthorise the source that has gone stale. Nothing is lost — data resumes from where it stopped. Related - How to Connect Amazon Advertising Data — the advertising grant specifically.

Managing Your Connected Accounts

Every figure in TrackIQ arrives from an Amazon account you connected. Settings → Connections is where you check that those sources are healthy — and it is the first place to look when a screen is emptier than you expect. Watch the Connections walkthrough Prefer to watch? Sixty-six seconds on checking your data sources. What this screen is for The Connections screen Two jobs: link new Amazon accounts, and manage the brands and marketplaces you have already linked. Brands and marketplaces Brands and marketplaces, with the sync toggle Every brand you have linked, with the number of seller accounts under it. The toggle in the Active column controls whether that brand's data syncs into your workspace at all. That is worth understanding before you touch it: - Turning a brand off stops new data flowing in for it. Use it for a brand you no longer manage, or one whose data is skewing an account-wide view. - Turning it back on resumes syncing. The Show filter — All, Active, Inactive — lets you see which brands are dormant, which is easy to lose track of once you manage more than a couple. The connection detail A brand's connection detail with last-synced times Open a brand and you get the part that matters: which of the four Amazon sources are connected, and when each last brought data in. | Source | Feeds | |---|---| | SP (Selling Partner) | sales, orders, inventory, traffic | | ADS | Sponsored Products, Brands and Display | | Amazon DSP | the DSP screens | | AMC | every AMC Cloud dashboard | Each shows a timestamp — 21 mins ago, 51 mins ago. This is the real answer to “how fresh is my data?” Rather than guessing whether a number is current, look at when its source last synced. Different sources sync at different rates, and that is expected. Sales data arrives more often than advertising data. Neither is instant. Using this to diagnose an empty screen Most “this screen is broken” reports resolve here. Work through it in this order: 1. Is the source connected at all? An empty AMC dashboard almost always means AMC is not linked for that brand. AMC and DSP are separate connections from your main Seller account — having one does not give you the others. 2. Is the brand toggled on? A brand switched to inactive stops receiving data, and the screens for it go quiet rather than showing an error. 3. When did it last sync? A timestamp from days ago means the connection needs attention — usually a reauthorisation, because Amazon's access tokens expire. 4. Is it the reporting cadence? Some data is simply not daily. Search Query Performance publishes weekly, AMC monthly. See Why AMC Data Is Monthly and Sometimes Empty. If all four check out and a screen is still empty, that is worth reporting — include the brand, the marketplace and the date range you were looking at. A habit worth having When you sit down to make a decision on a number, glance at the last-synced time for the source behind it. It takes two seconds and it stops you acting on a figure that stopped updating on Tuesday. Related - Turning Brand Sync On and Off — the toggle that stops data arriving. - Managing Multiple Brands — running several at once. - Where Your Data Comes From and How Fresh It Is — how fresh each source is.

How to Connect Amazon Advertising Data

Connecting your Seller account does not connect advertising. They are two separate authorisations, and this catches almost everyone once — usually on day one, when the advertising screens are empty and the sales screens are not. Watch the walkthrough Prefer to watch? Sixty-three seconds on connecting advertising, and confirming it with the timestamp. Connect Seller first If you have not connected your Seller account yet, do that before advertising. Almost every advertising screen leans on sales data: - TACoS needs total sales, not just ad sales. - Ad sales versus total sales is meaningless without the second number. - Inventory-aware rules need stock. Connect advertising alone and much of the product still looks half-empty. See How to Connect Your Amazon Accounts. Connecting it Each brand shows its connected sources Settings → Connections. Find the brand, and use the Connected ADS control on its card. It is a standard Amazon authorisation: you sign in to Amazon, approve access, and are returned to TrackIQ. TrackIQ never receives your Amazon password — that exchange happens on Amazon's side. You need to be an admin on the Amazon Advertising account. If you are not, the authorisation fails at Amazon's end rather than TrackIQ's, and whoever holds that access has to complete the step. One authorisation, three ad types This is the part worth knowing, because people go looking for three connections. Sponsored Products, Sponsored Brands and Sponsored Display all arrive through the single Advertising connection. There is nothing separate to switch on for each. Amazon DSP is separate. So is AMC. Each card shows them as their own connected source, and having Advertising does not give you either. | Connection | Gives you | |---|---| | ADS | Sponsored Products, Brands and Display | | Amazon DSP | the DSP screens | | AMC | the AMC Cloud dashboards | Confirm it actually worked Authorising and syncing are different states, and the second one is what matters. The brand's card shows an ADS badge with a last-synced time once data has arrived. That timestamp is your confirmation, not the fact that the authorisation returned you to TrackIQ. Expect ADS to lag SP. Sales sync ahead of advertising because Amazon publishes advertising reporting later — a card reading SP 16 mins ago and ADS 46 mins ago is a healthy card, not a broken one. See Where Your Data Comes From and How Fresh It Is. Empty advertising screens on day one Normal. Amazon delivers history over a period rather than in one go. Before reporting a screen as broken: 1. Check the ADS badge — is there a timestamp at all? 2. Check the brand in the top bar. Every screen is scoped to one. 3. Check the date range. A range before you connected has nothing in it. 4. Check the state filter. Tables show enabled campaigns by default, so a paused-heavy account can look emptier than it is. That last one is the most common false alarm after the first week. See My Ad Data Is Missing or Looks Wrong. What connecting advertising unlocks Worth knowing so you connect it early rather than eventually: - Sponsored Ads reporting across all three ad types. - Rule-Based Optimization — bid and budget automation, which is on every plan. - Optimization Groups. - TACoS, which needs both sides. - Advertising questions in Aria and through MCP. If it stops later Amazon's access tokens expire, so a connection that has worked for months can stop. The symptom is a timestamp that stops advancing rather than an error message. Reauthorise the ADS source only — the others are independent, and reconnecting all four when one expired just costs you time. Nothing is lost; data resumes from where it stopped. See Fixing a Broken or Expired Amazon Connection. Related - Turning Brand Sync On and Off — controlling whether it flows in.

Fixing a Broken or Expired Amazon Connection

Amazon access tokens expire. A connection that has worked for months will eventually stop, and when it does there is no error message — the screens simply stop gaining new data. That is what makes this one worth knowing before it happens. The symptom looks like a bad week of trading. Watch the reconnection walkthrough Prefer to watch? Sixty-three seconds on spotting a stale connection before you blame trading. The symptom A stale connection presents as numbers that look wrong rather than missing: - The last few days of every chart trend towards zero. - A dashboard tile shows a dramatic drop against the previous period. - One section is stale while the rest of the product is fine — because each source expires independently. The instinct is to go looking for what went wrong with the business. Check the connection first. It takes ten seconds and rules out the boring explanation. The check that answers it Settings → Connections. Each connected source shows when it last synced Every source carries a last-synced time. That timestamp is the whole diagnosis: | What you see | What it means | |---|---| | Recent, and advancing day to day | working | | Stopped several days ago | expired — reauthorise | | Never | authorised but never completed a first sync | | Recent, but the screen is still empty | not a connection problem — see My Dashboard Is Empty | Note the date the timestamp stopped. It usually lines up exactly with the day your charts started falling — which confirms the diagnosis before you change anything. Fixing it The Connections screen, one entry per source Reauthorise the source that has gone stale. You sign in to Amazon, approve access, and land back in TrackIQ. You need to be an admin on the Amazon account. If you are not, the failure happens at Amazon's end and the person holding that access has to complete the step. Nothing is lost. Data resumes from where it stopped, and the gap backfills as Amazon delivers it. You do not have to reconnect anything else, and you do not lose history. Fix only the stale source. Seller, Advertising, DSP and AMC are four separate connections. Reauthorising all four when one expired just costs you time. Why it expires at all Amazon issues time-limited access rather than a permanent key, and revokes it early in a few situations: - Time. Tokens have a finite life by design. - A password change on the Amazon account. - A permissions change — the user who authorised TrackIQ losing admin, or being removed. - Explicit revocation in Seller Central or the Advertising console. Three of those four are things somebody on your team did deliberately. If a connection dies the same week someone left the company or rotated a password, that is your answer. Catching it before it costs you Two habits, neither of which takes long. Glance at Connections when a number surprises you. Make it the first check rather than the last. A stale connection and a genuinely bad week look identical on a chart, and only one of them is worth a meeting. Be careful about acting on the tail of a range. Even a healthy connection lags — the last day or two of any period is still filling in. A drop that only exists in the most recent few days is more often reporting than reality. See Why Do My Numbers Not Match Seller Central? The one that is not a connection problem If the last-synced time is current and the screen is still empty, stop looking at Connections. Check these instead: - The brand selector in the top bar — every screen is scoped to one brand. - The date range — a range before you connected has nothing in it. - The publishing cadence — Search Query Performance arrives weekly and AMC monthly. A blank AMC dashboard is normal until the next delivery, no matter how healthy the connection is. See My Dashboard Is Empty for the full checklist. Related - Managing Your Connected Accounts — the four grants, separately. - Turning Brand Sync On and Off — the other reason data stops.

Turning Brand Sync On and Off

A connected brand is not the same as a syncing brand. Every brand on your Connections screen carries a toggle, and that toggle decides whether its data flows into your workspace at all. It is a small control with large consequences, and it is the first thing to check when a brand's numbers look wrong — or when they have stopped appearing entirely. Watch the walkthrough Prefer to watch? Eighty-two seconds on two levels of toggle, and the rule that silently does nothing. Where it lives Settings → Connections → Connected brands. Brands and marketplaces, each with an Active toggle Toggle a brand to control whether its data syncs into your workspace. The panel lists every brand with: | Column | What it shows | |---|---| | Active | the sync toggle | | Account Name | the brand and marketplace | | Connected Accounts | how many seller accounts sit under it | A Show filter sits above with three settings — All, Active, Inactive. It matters more than it looks: it defaults to Active, and on Active you cannot see the brands that are switched off, which is exactly the state you are usually trying to diagnose. Inactive lists only the switched-off brands, which is the fastest way to answer "what have we turned off and forgotten about". Two levels of toggle Expand a brand and each connected account underneath it has its own toggle as well. So there are two switches, and they do different jobs: The brand toggle turns the whole brand's sync on or off. The account toggle turns one seller account within that brand on or off — useful when a brand spans several accounts and only one of them should be reporting. A brand that appears active while one of its accounts is switched off will show partial data, which is far more confusing than showing none. That is the case worth checking when totals look plausible but low. What each connection carries Each account card shows its seller ID and the data sources connected to it — SP, ADS, Amazon DSP and AMC — each with a green Connected chip, and a last-synced time beside the source. The last-synced times are the useful part. SP 16 mins ago and ADS 46 mins ago tell you the answer to "how fresh is this number?" without guessing. Different sources refresh at different rates, which is why they rarely match. A source with a stale timestamp is a connection problem wearing the disguise of a data problem. See Fixing a Broken or Expired Amazon Connection. When to switch a brand off Turning sync off is the right move less often than people assume, but there are real cases: A brand you no longer operate. Historic data stays; new data stops arriving. This keeps dead accounts out of your totals without deleting anything. A test or staging account. Anything that would distort portfolio-level numbers. A brand mid-migration. If ownership or account structure is changing, pausing sync avoids importing a period you will have to explain later. During a support investigation, if asked. Occasionally the cleanest way to isolate a data problem is to stop one source moving. What switching it off actually does Be clear about the scope before you touch it: New data stops arriving. The brand's figures freeze at the last sync. Existing data stays. This is not a delete. History remains and reappears when you switch it back on. Everything downstream is affected. Dashboards, rules, alerts and reports all read the same data. A rule scoped to campaigns in an inactive brand simply finds nothing to act on — it does not error, it silently does nothing. That is the failure mode worth knowing about. Rank Tracker keeps tracking what it was told to track, but the advertising figures beside it will not move. The diagnostic habit When a brand's numbers look wrong, check in this order — it takes under a minute and rules out the cheap causes first: 1. Is the brand toggle on? Set the filter to All, not Active. 2. Are all its accounts toggled on? Partial data is the confusing case. 3. Is every expected source connected — SP, ADS, DSP, AMC? 4. What are the last-synced times? Stale means connection, not data. Only after those four is it worth looking at date ranges, filters or attribution. See My Dashboard Is Empty. What not to do Do not switch a brand off to "clean up" a view. Filters and saved views do that without stopping data collection. Once sync is off, you are accruing a gap you cannot backfill. Do not leave it off and forget. A brand switched off for an investigation and never switched back on produces a hole in the history that nobody notices until a quarterly comparison looks strange. Do not expect it to fix a broken connection. Toggling sync is not the same as re-authorising. A connection whose token has expired needs reconnecting. Related - Managing Your Connected Accounts (SP, Ads, DSP, AMC) — the screen in full. - Fixing a Broken or Expired Amazon Connection — when a source has gone stale. - Where Your Data Comes From and How Fresh It Is — what the sync times mean. - My Dashboard Is Empty — the troubleshooting path this feeds.