This is the row-by-row grid, reproduced exactly as it appears on the pricing page. If you want help choosing, read TrackIQ Plans Explained instead — this article is the reference you check a specific feature against.
Prefer to watch? Seventy-four seconds on the grid, and the three rows that decide most plan choices.
Plan details
| MCP Only | Starter | PRO | PRO+ | |
|---|---|---|---|---|
| Price | $69 /mo | $149 /mo per brand | $349 /mo per brand | $549 /mo per brand |
| Users | — | 5 | 10 | 20 |
Core platform
| Feature | MCP Only | Starter | PRO | PRO+ |
|---|---|---|---|---|
| Dashboard | ✓ | ✓ | ✓ | ✓ |
| AI Insights & Alerts | — | ✓ | ✓ | ✓ |
| Chat with Aria | — | ✓ | ✓ | ✓ |
| Aria in Slack | — | ✓ | ✓ | ✓ |
| Export | ✓ | ✓ | ✓ | ✓ |
| Connections | ✓ | ✓ | ✓ | ✓ |
| Billing & Usage | ✓ | ✓ | ✓ | ✓ |
| MCP Access | ✓ | ✓ | ✓ | ✓ |
| MCP Web Console (setup & config) | ✓ | — | — | — |
| Business Reports | — | — | ✓ | ✓ |
| Insight Reports | — | — | ✓ | ✓ |
| Users & Access | — | ✓ | ✓ | ✓ |
Two rows here surprise people.
MCP Access is on every plan. You do not need a higher tier to connect Claude Desktop — see Installing TrackIQ MCP in Claude Desktop and Cursor.
The MCP Web Console is only on MCP Only. That is the setup-and-configuration surface for people whose entire product is MCP. On the other plans you configure MCP from Settings instead.
Data & analytics
| Feature | MCP Only | Starter | PRO | PRO+ |
|---|---|---|---|---|
| Amazon Retail (Sales & Traffic) | ✓ | ✓ | ✓ | ✓ |
| Inventory Stock Levels | ✓ | ✓ | ✓ | ✓ |
| Amazon Ads (SP/SB/SD) | ✓ | ✓ | ✓ | ✓ |
| Rule Based Ad Optimization | ✓ | ✓ | ✓ | ✓ |
| Optimization Groups | ✓ | ✓ | ✓ | ✓ |
| Category Insights | — | — | ✓ | ✓ |
| Search Query Performance | ✓ | — | ✓ | ✓ |
| Amazon DSP | ✓ | — | ✓ | ✓ |
| AMC Cloud | ✓ | — | ✓ | ✓ |
This is the section that decides most plan choices. Search Query Performance, Amazon DSP and AMC Cloud are the three rows where Starter stops and PRO begins.
Note the shape of those three rows: available on MCP Only, absent on Starter, back on PRO. That is not an error. MCP Only sells the data; Starter sells the application, at an entry-level depth.
Rule Based Ad Optimization is on every plan. Automation is not a premium feature here, which is unusual and worth knowing — a Starter account can run the same bid and budget rules a PRO+ account can. See Rule-Based Optimization.
Rank tracking
| Feature | MCP Only | Starter | PRO | PRO+ |
|---|---|---|---|---|
| Organic Rank Tracking | ✓ | ✓ | ✓ | ✓ |
| Best Seller Rank Tracking | ✓ | ✓ | ✓ | ✓ |
Both, on everything. Rank tracking is never the reason to upgrade.
Advanced features
| Feature | MCP Only | Starter | PRO | PRO+ |
|---|---|---|---|---|
| Role-based AI Agents | — | — | — | ✓ |
| Priority Support | — | — | — | ✓ |
These two rows are the entire difference between PRO and PRO+ on capability. The rest of that step is users — 10 to 20.
Reading the grid without being misled
A dash means not included on that plan, not “coming soon”.
Included means available, not metered. There are no usage caps on the AI features — what differs by plan is which of them you get at all. See Are There Token Limits or Usage Caps?
A feature can be present and still look empty. Connecting the data source is separate from having the feature. If AMC Cloud is ticked on your plan and the dashboard is blank, that is a data question, not a plan question — see My Dashboard Is Empty.
Per-brand pricing applies to Starter and above. The grid describes one brand.
Related
- How Revenue-Based Pricing Works — what you actually pay.
- MCP Tiers: What Each Plan Unlocks — the MCP half of the table.