This is the row-by-row grid, reproduced exactly as it appears on the pricing page. If you want help *choosing*, read [**TrackIQ Plans Explained**](https://kb.trackiq.com/hc/knowledge-base/articles/trackiq-plans-explained) instead — this article is the reference you check a specific feature against.

[Watch the comparison walkthrough](https://kb.trackiq.com/kb-assets/kbvideo-plans-grid-explainer-v2-0fe10b06.mp4)

*Prefer to watch? Seventy-four seconds on the grid, and the three rows that decide most plan choices.*

## **Plan details**

| | MCP Only | Starter | PRO | PRO+ |
|---|---|---|---|---|
| Price | $69 /mo | $149 /mo per brand | $349 /mo per brand | $549 /mo per brand |
| **Users** | — | **5** | **10** | **20** |

## **Core platform**

![The core platform comparison](/kb-assets/shot-grid-g1-b0e71f.png)

| Feature | MCP Only | Starter | PRO | PRO+ |
|---|---|---|---|---|
| Dashboard | ✓ | ✓ | ✓ | ✓ |
| AI Insights & Alerts | — | ✓ | ✓ | ✓ |
| Chat with Aria | — | ✓ | ✓ | ✓ |
| Aria in Slack | — | ✓ | ✓ | ✓ |
| Export | ✓ | ✓ | ✓ | ✓ |
| Connections | ✓ | ✓ | ✓ | ✓ |
| Billing & Usage | ✓ | ✓ | ✓ | ✓ |
| MCP Access | ✓ | ✓ | ✓ | ✓ |
| MCP Web Console (setup & config) | ✓ | — | — | — |
| Business Reports | — | — | ✓ | ✓ |
| Insight Reports | — | — | ✓ | ✓ |
| Users & Access | — | ✓ | ✓ | ✓ |

Two rows here surprise people.

**MCP Access is on every plan.** You do not need a higher tier to connect Claude Desktop — see [**Installing TrackIQ MCP in Claude Desktop and Cursor**](https://kb.trackiq.com/hc/knowledge-base/articles/installing-trackiq-mcp-in-claude-desktop-and-cursor).

**The MCP Web Console is only on MCP Only.** That is the setup-and-configuration surface for people whose entire product *is* MCP. On the other plans you configure MCP from Settings instead.

## **Data & analytics**

![The data and analytics comparison](/kb-assets/shot-grid-g2-05b779.png)

| Feature | MCP Only | Starter | PRO | PRO+ |
|---|---|---|---|---|
| Amazon Retail (Sales & Traffic) | ✓ | ✓ | ✓ | ✓ |
| Inventory Stock Levels | ✓ | ✓ | ✓ | ✓ |
| Amazon Ads (SP/SB/SD) | ✓ | ✓ | ✓ | ✓ |
| Rule Based Ad Optimization | ✓ | ✓ | ✓ | ✓ |
| Optimization Groups | ✓ | ✓ | ✓ | ✓ |
| Category Insights | — | — | ✓ | ✓ |
| Search Query Performance | ✓ | — | ✓ | ✓ |
| Amazon DSP | ✓ | — | ✓ | ✓ |
| AMC Cloud | ✓ | — | ✓ | ✓ |

**This is the section that decides most plan choices.** Search Query Performance, Amazon DSP and AMC Cloud are the three rows where Starter stops and PRO begins.

Note the shape of those three rows: **available on MCP Only, absent on Starter, back on PRO.** That is not an error. MCP Only sells the data; Starter sells the application, at an entry-level depth.

**Rule Based Ad Optimization is on every plan.** Automation is not a premium feature here, which is unusual and worth knowing — a Starter account can run the same bid and budget rules a PRO+ account can. See **Rule-Based Optimization**.

## **Rank tracking**

![Rank tracking and advanced features](/kb-assets/shot-grid-g3-31b806.png)

| Feature | MCP Only | Starter | PRO | PRO+ |
|---|---|---|---|---|
| Organic Rank Tracking | ✓ | ✓ | ✓ | ✓ |
| Best Seller Rank Tracking | ✓ | ✓ | ✓ | ✓ |

Both, on everything. Rank tracking is never the reason to upgrade.

## **Advanced features**

| Feature | MCP Only | Starter | PRO | PRO+ |
|---|---|---|---|---|
| Role-based AI Agents | — | — | — | ✓ |
| Priority Support | — | — | — | ✓ |

These two rows are the entire difference between PRO and PRO+ on capability. The rest of that step is users — 10 to 20.

## **Reading the grid without being misled**

**A dash means not included on that plan, not “coming soon”.**

**Included means available, not metered.** There are no usage caps on the AI features — what differs by plan is which of them you get at all. See [**Are There Token Limits or Usage Caps?**](https://kb.trackiq.com/hc/knowledge-base/articles/are-there-token-limits-or-usage-caps)

**A feature can be present and still look empty.** Connecting the data source is separate from having the feature. If AMC Cloud is ticked on your plan and the dashboard is blank, that is a data question, not a plan question — see [**My Dashboard Is Empty**](https://kb.trackiq.com/hc/knowledge-base/articles/my-dashboard-is-empty).

**Per-brand pricing applies to Starter and above.** The grid describes one brand.

## **Related**

- [**How Revenue-Based Pricing Works**](https://kb.trackiq.com/hc/knowledge-base/articles/how-revenue-based-pricing-works) — what you actually pay.
- [**MCP Tiers: What Each Plan Unlocks**](https://kb.trackiq.com/hc/knowledge-base/articles/mcp-tiers-what-each-plan-unlocks) — the MCP half of the table.