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Sponsored Ads

Monitoring Your Sponsored Ads Performance
Understanding ROAS and Key Amazon Advertising Metrics
Why Sponsored Products, Brands and Display Numbers Do Not Simply Add Up
Campaigns: Budgets, Placement and Audience Adjustments
Keywords and Match Types
Search Terms and Aggregated Search Terms
Optimization Groups: Organising Campaigns for Automation
Ad Groups
Targets: Product and Category Targeting
Product Ads: ASIN-Level Ad Performance
Placements: Top of Search vs Rest of Search
Audiences: Segment Performance

Amazon DSP

Analyzing Your DSP Performance
DSP Metrics Explained: DPV, Add to Cart, NTB Purchases and CPA
DSP Campaigns
DSP Technology: Device and Supply Performance
DSP Creatives
DSP Products
DSP Geography
DSP Ad Groups

AMC Cloud

Understanding AMC Cloud: New-to-Brand and Path-to-Purchase Insights
What 'New to Brand' Actually Means
Why AMC Data Is Monthly and Sometimes Empty
NTB ASINs Analysis: Finding Your Gateway Products
NTB Purchases: New Business by Campaign
NTB Customers: New vs Repeat, Counted as People
Time to Conversion: Checking Your Attribution Window
Path to Purchase: Which Ad Sequences Actually Convert
Brand Keywords: Proving Upper-Funnel Spend Works
ASIN Purchase Upsell: Finding Bundle and Remarketing Pairs

Search & Rank Intelligence

Understanding Search Query Performance
Search Query Performance Is Weekly: Reading Week Cohorts Correctly
Reading Organic and Sponsored Rank
The Search Query Performance Dashboard, Section by Section
Finding Queries You Convert On But Do Not Bid On
Recommended Actions: The Queries That Need a Decision
Rank Tracker: Creating Your First Project
Reading Visibility, Average Position and Top 10
Tracking the Amazon's Choice Badge
Tracking Competitor ASINs Alongside Your Own
Generic, Branded and Competitor Terms
Search Query Cart Analysis: Why a Query Doesn't Convert
SQ Score and Funnel Score
SQP & Search Terms: Matching Demand to What You Actually Ran
Account vs Products: Two Ways to Read SQP
Impression, Click, Cart-Add and Purchase Share
Spotting New Search Queries Week Over Week
Best Seller Rank Tracking

Rule-Based Optimization

Rule-Based Optimization: Automating Bids and Budgets
The Automations Screen: Rules, Rule Groups and the Change Log
Targeting Rules: Adjusting Bids and Pausing Targets
Campaign Rules: Adjusting Budgets and Pausing Campaigns
The Change Log: Auditing What a Rule Changed
Guardrails to Set Before You Automate Anything
Rule Groups: Applying One Rule Across Many Campaigns
Building a Rule from Scratch: Conditions and Thresholds
Look-back Windows and Adjustment Frequency
Scheduling: Last Run, Next Run and Run History
Dry-Run Preview: Seeing What a Rule Would Change
Rule Types Coming Soon: Placement, Ad Group, Audience and Harvest

Aria — Your AI Analyst

Getting to Know Aria, Your AI Amazon Analyst
Chatting With Aria in Slack
What Aria Can and Cannot Answer
Asking Aria a Good Question
Aria Prompt Library: 40 Questions Worth Asking
Visuals: Auto, None, Charts, Tables, Mixed, Dashboard and Studio
Studios: Building a Dashboard by Asking for It
Managing Chats: Recent, Search and the All/Chats/Studio Filter
Reading Aria's Plan and Data Queries
Checking Aria's Work When an Answer Looks Wrong

Insights, Alerts & Reports

Understanding Your AI Insights & Alerts
Understanding Business Reports
How to Create an AI-Powered Insight Report
Setting Up Smart Alerts and Real-Time Notifications
Weekly Business Reports and AI-Generated Insights
Alert Categories, Priorities and What Actually Triggers Them
Alert History and Priority
Business Report Templates and the AI Report Generator

Playbooks & Use Cases

Protect the Products That Bring You New Customers
Cut Wasted Ad Spend in an Afternoon
Catch a Stockout Before It Costs You Rank
Diagnose an ACoS Spike in Ten Minutes
Triage a Rank Drop Across Your Top Keywords
Decide Whether Your Upper-Funnel DSP Is Worth Keeping
Harvest Winning Search Terms into Exact-Match Campaigns
Find Your Next Bundle from What Customers Already Buy Together
Set a Target ACoS Across a Whole Portfolio
Prove Your Display Campaigns Created Demand
Get Your Daily Number in Slack Without Opening TrackIQ
Build a Weekly Executive Summary You Never Have to Write
Benchmark Yourself Against Your Own Category
Find Zero-Sales ASINs and Decide What to Do With Them
Shift Budget from Harvesting to Acquisition
Prepare for Prime Day: Budget Rules and Inventory Cover
Run a Post-Event Teardown
Spot Cannibalisation Between Sponsored Brands and Sponsored Products
Feed TrackIQ Data into Your Own AI Workflow
Work Out Which Queries Lose You the Sale at the Cart
Build a Monthly Board Pack
Audit Your Placement Multipliers

Amazon Training

PPC & Advertising

Create a Sponsored Products Campaign
Create a Sponsored Brands Campaign
Create a Sponsored Display Campaign
Create a Sponsored Brands Video Campaign
Amazon PPC: Core Terms and Metrics
What Amazon PPC Is Actually For
Profit Campaigns and Ranking Campaigns
Score Your PPC Performance
The Bleeder Reports
Ad Type and Placement Mix
Restructure Your Campaigns Before You Optimise
The Nine-Report PPC Routine
Search Term Harvesting: Criteria and Bids
Placement Bid Optimisation
Bid Optimisation: Six Rules
Setting Target TACoS per Product
Easy-Win Campaigns
How Much to Spend on Branded Keywords
Scaling Profit Campaigns
Outlier and Trending Keywords
Reviving a Sleeping Product
Keyword Research for a Product With No Data
Buying the Data You Are Missing
Optimisation as a Calculated Bet
Lifetime Bleeder Targets
Winning the Frequently Bought Together Placement
Sponsored Brands Video at Scale
Bulk Auto Campaigns for Peak Season
Tracking Branded Market Share
In-House PPC or an Agency
Amazon's AI Video Generator
The PPC Management Workflow
Acting on Your PPC Score

Product Research & Launch

Before You Add a Product
Six Ways to Find Product Candidates
Scoring Product Opportunities
Narrowing Fifteen Ideas to Seven
Designing the Offer
What a Relaunch Is, and When to Run One
Keyword Research from Search Query Performance
Grouping and Prioritising Keywords
Preparing a Launch: CTR and CVR Tactics
Running a Launch: Stabilise, Scale, Scale Back
Deciding Your PPC Daily Budget
Vine: Reviews for a New Product
The Product Comparison Table
The Long-Term Ranking Plan
Why the Relaunch Process Is Gated
Assembling the Relaunch Keyword Sheet

Listing & Conversion

Why the Main Image Decides Your CTR
Finding Reference Images
Writing an Image Brief
Testing a New Main Image
Why a Rating Drop Costs More Than It Looks
Find the Variation Dragging Your Rating Down
Short-Term Rating Recovery
Fix the Product by Studying Competitors
Answer the Complaints in Your Content
Optimising Your Variation Order
Packaging Design for Amazon
Dealing With Listing Hijackers
Removing Reviews That Break the Rules
Intercepting a Return With Product Support
The Rating Recovery Action Plan

Inventory & Fulfilment

Why Inventory Is the Second Pillar
Monitoring Inventory Against Sales
When You Are Going Out of Stock
Inventory Forecasting and Purchase Orders
Reimbursements, COGS and FBA Capacity
What AWD Is and When It Saves Money
AWD Rate Tiers and Eligibility
Working Out Whether AWD Is Cheaper
AWD Shipping and Replenishment
AWD Reimbursements
Requesting FBA Capacity
Keeping Your Sourcing Cost Current
Creating a Shipping Plan
Claiming for Shipment Discrepancies
Inventory Placement: Split or Pay

Pricing & Profitability

Where Your Margin Actually Goes
Negotiating Lower COGS
Reducing FBA and Referral Fees
Pricing and Gross Margin
Reducing Your Return Rate
Pricing a New Product for Conversion
Adding a List Price Strike-Through
Testing a Lower Price
Raising Your Price Safely
The Bulk Services Referral Fee Discount
The Supplier Cost Breakdown Sheet

Deals & Promotions

Amazon Deals: Lightning and Best Deals
Running a Deal Calendar
Maximise Your Deal Price
Managing Advertising During a Deal

Operations & Reporting

The Weekly Meeting
Escalating an Amazon Case
Better Payment Terms From Suppliers and Freight
PPC Payments and Cash Flow
The Brand Manager's Calendar
Focus on Two or Three Products
Onboarding a VA
TACOS and ACOS Range Monitoring
The Four Weekly Checks

Amazon B2B

Is Amazon Business Worth Your Time?
Business Pricing and Quantity Discounts
Advertising to Business Buyers
B2B Fee Discounts, Certifications and Fulfilment
The Bulk Order Fee Discount

Plans, Pricing & Billing

TrackIQ Plans Explained: MCP Only, Starter, PRO and PRO+
What's Included in Each Plan
How Revenue-Based Pricing Works
What Is a Token, and Do I Need to Track Usage?
Are There Token Limits or Usage Caps?
Changing Plans: Upgrades and Downgrades
Cancelling: What Happens to Your Data

Account & Team Settings

Managing Account Settings
Security and Data Protection
Company Profile
Managing Multiple Brands
Marketplaces and Currency

Exports, MCP & Developer Tools

What Is MCP, and Why It Matters
Installing TrackIQ MCP in Claude Desktop and Cursor
The Full MCP Tool Reference
MCP Tiers: What Each Plan Unlocks
Exporting Data to CSV and Excel
MCP Call Logs: Seeing What Your AI Tools Asked
The MCP Web Console

Troubleshooting & FAQs

Common TrackIQ Questions
Why Do My Numbers Not Match Seller Central?
I Cannot See a Menu Item That Someone Else Can
My Dashboard Is Empty
My Ad Data Is Missing or Looks Wrong
A Rule Didn't Run
SQP Data Is Sparse or Missing
Rank Data Shows Blank
Slack Notifications Stopped
Getting Help from the TrackIQ Team

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