Want the full picture of a single product's performance without jumping between multiple reports? The **Product Details Insights** page brings together sales, inventory, pricing, and keyword data for any product into one consolidated view.

Follow these steps to access and read your Product Details Insights page:

## **Step 1: Accessing the Product Details Insights Page**

1. On the left-hand sidebar, click on **Inventory** to expand the menu.
2. Select **Stock Levels** from the dropdown list.
3. Find the product you want to review, then click the **Dashboard** button below its ASIN and SKU tags.

The **Product Details Insights** page will open, showing a complete breakdown of that product's performance.

![](/kb-assets/2dfb65fe8035ef3dd57b.png)

## **Step 2: Reviewing the Product Overview & Revenue Snapshot**

At the top of the page, you'll find:

- The product image, title, SKU, ASIN, category, and BSR (Best Seller Rank), along with an **Open in Amazon** shortcut to jump straight to the live listing.
- A **Settings** button and **date range** selector, so you can adjust the reporting period for the entire page.

Below that, the **Revenue Snapshot** cards summarize Total Revenue, Ad Sales, Organic Sales, ROAS, ACoS, and TACoS for the selected date range, each compared against the prior period.

The **Conversion Funnel** section then visualizes how shoppers move from Impressions to Clicks, Sessions, Page Views, and Purchase — making it easy to spot where drop-off is happening along the way.

![](/kb-assets/27efb97f1f9be5daa011.png)

## **Step 3: Reviewing NTB & Repeat Customers, and Inventory Health**

Scroll down to find two side-by-side cards:

- **NTB & Repeat:** breaks down orders and revenue from new-to-brand buyers vs. repeat customers over the last 4 reported months, along with average order value for each group.
- **Inventory Health:** shows a current FBA snapshot — Days of Supply, stock breakdown (Fulfillable, Reserved, Unsellable, Researching), inbound breakdown, and a restock recommendation with suggested ship date and quantity.

![](/kb-assets/4a9be72f0f344f5c680f.png)

## **Step 4: Reviewing Sales Mix & Ad Channel Breakdown**

Continue scrolling to find:

- **Sales Mix:** a daily trend chart comparing ad-attributed vs. organic revenue, along with a this-period-vs-prior-period comparison table.
- **Ad Channel Breakdown:** spend share and performance (Spend, Sales, ACoS, ROAS, CTR) broken down by ad type — Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.

![](/kb-assets/9751c522ed5f895530b7.png)

## **Step 5: Reviewing Price, Buy Box & Keyword Rankings**

Further down, you'll see:

- **Price & Buy Box:** your Buy Box ownership percentage, current listing and Buy Box price, and a price history chart.
- **Priority Keywords — Rank Tracker:** daily organic rank for the product's tracked keywords, with average position, keywords improving vs. declining, and Top 10 coverage.

![](/kb-assets/1243f02be7d5a993575a.png)

## **Step 6: Reviewing Search Query Performance**

At the bottom of the page, the **Search Query Performance** table shows how shoppers are finding this product on Amazon — including monthly search volume and your brand's click share, cart share, and purchase share for each query, along with a weekly trend.

![](/kb-assets/e3e18a7a4e083f0ccd71.png)

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*That's it! The Product Details Insights page gives you a single, scrollable view of everything happening with a product — from sales and ads to inventory and keyword rankings — without needing to jump between separate reports.*