A connected brand is not the same as a **syncing** brand. Every brand on your Connections screen carries a toggle, and that toggle decides whether its data flows into your workspace at all.

It is a small control with large consequences, and it is the first thing to check when a brand's numbers look wrong — or when they have stopped appearing entirely.

[Watch the walkthrough](https://kb.trackiq.com/kb-assets/kbvideo-brand-sync-explainer-70196cd3.mp4)

*Prefer to watch? Eighty-two seconds on two levels of toggle, and the rule that silently does nothing.*

## **Where it lives**

**Settings → Connections → Connected brands.**

![Brands and marketplaces, each with an Active toggle](/kb-assets/shot-conn2-brands-cfd7d8.png)

> *Toggle a brand to control whether its data syncs into your workspace.*

The panel lists every brand with:

| Column | What it shows |
|---|---|
| **Active** | the sync toggle |
| **Account Name** | the brand and marketplace |
| **Connected Accounts** | how many seller accounts sit under it |

A **Show** filter sits above with three settings — **All**, **Active**, **Inactive**. It matters more than it looks: it defaults to **Active**, and on Active you cannot see the brands that are switched off, which is exactly the state you are usually trying to diagnose. **Inactive** lists only the switched-off brands, which is the fastest way to answer "what have we turned off and forgotten about".

## **Two levels of toggle**

Expand a brand and each **connected account underneath it has its own toggle** as well.

So there are two switches, and they do different jobs:

**The brand toggle** turns the whole brand's sync on or off.

**The account toggle** turns one seller account within that brand on or off — useful when a brand spans several accounts and only one of them should be reporting.

A brand that appears active while one of its accounts is switched off will show **partial** data, which is far more confusing than showing none. That is the case worth checking when totals look plausible but low.

## **What each connection carries**

Each account card shows its seller ID and the data sources connected to it — **SP**, **ADS**, **Amazon DSP** and **AMC** — each with a green **Connected** chip, and a **last-synced time** beside the source.

**The last-synced times are the useful part.** *SP 16 mins ago* and *ADS 46 mins ago* tell you the answer to "how fresh is this number?" without guessing. Different sources refresh at different rates, which is why they rarely match.

A source with a stale timestamp is a connection problem wearing the disguise of a data problem. See [**Fixing a Broken or Expired Amazon Connection**](https://kb.trackiq.com/hc/knowledge-base/articles/fixing-a-broken-or-expired-amazon-connection).

## **When to switch a brand off**

Turning sync off is the right move less often than people assume, but there are real cases:

**A brand you no longer operate.** Historic data stays; new data stops arriving. This keeps dead accounts out of your totals without deleting anything.

**A test or staging account.** Anything that would distort portfolio-level numbers.

**A brand mid-migration.** If ownership or account structure is changing, pausing sync avoids importing a period you will have to explain later.

**During a support investigation**, if asked. Occasionally the cleanest way to isolate a data problem is to stop one source moving.

## **What switching it off actually does**

Be clear about the scope before you touch it:

**New data stops arriving.** The brand's figures freeze at the last sync.

**Existing data stays.** This is not a delete. History remains and reappears when you switch it back on.

**Everything downstream is affected.** Dashboards, rules, alerts and reports all read the same data. A rule scoped to campaigns in an inactive brand simply finds nothing to act on — it does not error, it silently does nothing. That is the failure mode worth knowing about.

**Rank Tracker keeps tracking** what it was told to track, but the advertising figures beside it will not move.

## **The diagnostic habit**

When a brand's numbers look wrong, check in this order — it takes under a minute and rules out the cheap causes first:

1. **Is the brand toggle on?** Set the filter to **All**, not Active.
2. **Are all its accounts toggled on?** Partial data is the confusing case.
3. **Is every expected source connected** — SP, ADS, DSP, AMC?
4. **What are the last-synced times?** Stale means connection, not data.

Only after those four is it worth looking at date ranges, filters or attribution. See [**My Dashboard Is Empty**](https://kb.trackiq.com/hc/knowledge-base/articles/my-dashboard-is-empty).

## **What not to do**

**Do not switch a brand off to "clean up" a view.** Filters and saved views do that without stopping data collection. Once sync is off, you are accruing a gap you cannot backfill.

**Do not leave it off and forget.** A brand switched off for an investigation and never switched back on produces a hole in the history that nobody notices until a quarterly comparison looks strange.

**Do not expect it to fix a broken connection.** Toggling sync is not the same as re-authorising. A connection whose token has expired needs reconnecting.

## **Related**

- [**Managing Your Connected Accounts (SP, Ads, DSP, AMC)**](https://kb.trackiq.com/hc/knowledge-base/articles/managing-your-connected-accounts-sp-ads-dsp-amc) — the screen in full.
- [**Fixing a Broken or Expired Amazon Connection**](https://kb.trackiq.com/hc/knowledge-base/articles/fixing-a-broken-or-expired-amazon-connection) — when a source has gone stale.
- [**Where Your Data Comes From and How Fresh It Is**](https://kb.trackiq.com/hc/knowledge-base/articles/where-your-data-comes-from) — what the sync times mean.
- [**My Dashboard Is Empty**](https://kb.trackiq.com/hc/knowledge-base/articles/my-dashboard-is-empty) — the troubleshooting path this feeds.