There are four plans, and the thing most people get wrong is assuming they run in a straight line from cheapest to most capable. They do not.

**MCP Only costs less than Starter and gives you *more data*.** Understanding why that is true is most of the work of choosing correctly.

[Watch the plan walkthrough](https://kb.trackiq.com/kb-assets/kbvideo-plans-explained-explainer-v2-7b04e506.mp4)

*Prefer to watch? Sixty-three seconds on the four plans and how to choose between them.*

## **The four plans**

![The four plan cards](/kb-assets/shot-ptop-top-932f25.png)

| Plan | Price | Users | For |
|---|---|---|---|
| **MCP Only** | **$69** /mo | — | teams who just want MCP access into their own AI stack |
| **Starter** | **$149** /mo per brand | 5 | sellers just getting started with AI ops |
| **PRO** | **$349** /mo per brand | 10 | growing brands ready to scale operations |
| **PRO+** | **$549** /mo per brand | 20 | established brands running full-funnel Amazon ops |

Two details in that table are easy to skim past.

**Starter, PRO and PRO+ are priced *per brand*.** MCP Only is not. If you manage six brands, that multiplies.

**Every plan covers your first $1.5M** in trailing twelve-month average revenue. Past that a percentage is added, falling as you grow and capped at 0.5%. See [**How Revenue-Based Pricing Works**](https://kb.trackiq.com/hc/knowledge-base/articles/how-revenue-based-pricing-works).

## **The split that actually matters**

MCP Only is **data access without the application**. Starter is **the application**.

That is why MCP Only includes Search Query Performance, Amazon DSP and AMC Cloud — and Starter does not.

| | MCP Only | Starter |
|---|---|---|
| Search Query Performance | **yes** | no |
| Amazon DSP | **yes** | no |
| AMC Cloud | **yes** | no |
| Chat with Aria | no | **yes** |
| AI Insights & Alerts | no | **yes** |
| Users & Access | no | **yes** |

Neither is a better plan. They answer different questions:

- **“I want my own AI assistant to reach my Amazon data.”** → MCP Only. You get the full data surface and the MCP Web Console to configure it.
- **“I want a product my team logs into.”** → Starter or above. You get dashboards, alerts, Aria, and per-user access control.

If you want both the advanced data *and* the application, that is **PRO**.

## **What each step up buys**

![What each plan includes](/kb-assets/shot-plans-cards-e73ca5.png)

**Starter → PRO** adds the analytical depth: Search Query Performance, Amazon DSP, AMC Cloud, Category Insights, plus Business Reports and Insight Reports. It also doubles users from 5 to 10.

This is the biggest jump in the range. Most of what people mean by “the strategic features” lives on this step.

**PRO → PRO+** adds Role-based AI Agents and Priority Support, and doubles users again to 20. It is a step for teams and agencies rather than a step for capability.

## **Things that are on every plan**

Worth knowing, because people assume they are premium and they are not:

- **MCP Access** — every plan, including Starter.
- **Rule Based Ad Optimization** and **Optimization Groups** — automation is not gated.
- **Organic and Best Seller Rank Tracking**.
- **Export**, **Connections**, and **Billing & Usage**.
- **Amazon Retail sales and traffic, inventory, and Sponsored Ads data**.

So a Starter account can automate bids and track rank from day one. See [**What's Included in Each Plan**](https://kb.trackiq.com/hc/knowledge-base/articles/whats-included-in-each-plan) for the row-by-row grid.

## **How to choose in one minute**

1. **Do you need Aria, alerts, or a dashboard your team logs into?** No → **MCP Only**, and stop here.
2. **Do you need SQP, DSP, AMC or Category Insights?** Yes → **PRO** minimum.
3. **More than 10 users, or role-based AI agents?** → **PRO+**.
4. **Otherwise** → **Starter**.

Then multiply by your number of brands, and add the revenue component if you are above $1.5M.

## **Choosing wrong is cheap**

You can **upgrade or downgrade at any time**. So the cost of starting one tier too low is a few days on the wrong plan, not a wasted year.

If you are genuinely unsure between Starter and PRO, start on PRO. The features that separate them — SQP, DSP, AMC — are the ones you cannot evaluate without seeing your own data in them.

See [**Changing Plans: Upgrades and Downgrades**](https://kb.trackiq.com/hc/knowledge-base/articles/changing-plans-upgrades-and-downgrades).

## **Related**

- [**Are There Token Limits or Usage Caps?**](https://kb.trackiq.com/hc/knowledge-base/articles/are-there-token-limits-or-usage-caps) — the question the price list raises.
- [**Cancelling: What Happens to Your Data**](https://kb.trackiq.com/hc/knowledge-base/articles/cancelling-what-happens-to-your-data) — if you are leaving rather than moving.
- [**I Cannot See a Menu Item That Someone Else Can**](https://kb.trackiq.com/hc/knowledge-base/articles/cant-see-a-menu-item-other-people-can) — when a plan gate is the explanation.