Rank Tracker will track any ASIN on Amazon, not only the ones in your catalog. Paste a competitor's ASIN into a project and it is tracked on the same keywords, on the same days, and appears as another column everywhere the project reports.

That turns "are we doing well?" into the question that actually has an answer: **doing well compared to whom?**

[Watch the walkthrough](https://kb.trackiq.com/kb-assets/kbvideo-competitor-asins-explainer-8b03d242.mp4)

*Prefer to watch? Eighty-six seconds on the ASINs field, the compare grid, and who to track.*

## **Adding them**

On the **Create project** form, below the catalog picker:

![Track other ASINs — one per line, no catalog listing required](/kb-assets/shot-b25-add-asins-28c7aa.png)

> **Track a competitor's or vendor's ASIN alongside your own products — no catalog listing required.**

One ASIN per line, and the field is optional. There is no verification step and no relationship required — if the ASIN exists, it gets tracked.

The **vendor** case is worth calling out separately: if you sell through a vendor relationship as well as your own seller account, the vendor-listed ASIN is not in your seller catalog. This field is how you watch it.

## **What you get**

Competitor ASINs behave like your own products throughout the project. They get organic rank per keyword, Best Seller Rank, and Amazon's Choice badges — recorded daily.

![Every product in the project as a column, keyword by keyword](/kb-assets/shot-b25-ac-view-7ba90b.png)

The **Compare** tab is where this pays off. Keywords down the side, **Search Vol** beside them, one column per tracked ASIN, and a colour-coded rank in every cell. Your products and theirs, on the same terms, on the same day.

Read it **across a row**, not down a column. A row where you sit at #16 and two competitors sit at #5 and #7 is a term you are losing, and the search volume beside it tells you whether losing it matters.

## **Choosing which ASINs to track**

The instinct is to add the market leader. That is usually the least useful choice — a dominant ASIN sits at #1 on everything and its row never moves, so it teaches you nothing week to week.

Track the ones you actually trade positions with:

| Add | Why |
|---|---|
| **The ASIN directly above you** on your best terms | the gap you can realistically close |
| **A recent entrant** climbing fast | you find out how fast before it reaches you |
| **The cheap substitute** | tells you whether you are losing on price or on relevance |
| **Your own vendor-listed ASIN** | often competing with your seller listing |

Remember the ceiling: **25 keywords per project**, and competitor ASINs share those keywords rather than getting their own. Adding four competitors does not cost you keywords — it costs you columns to read. Three or four is usually the point where the grid stops being scannable.

## **The four readings worth doing**

**Head-to-head on a term.** One row, your rank against theirs. This is the only rank comparison that is genuinely like-for-like, because it is the same query on the same day.

**Their BSR trend.** You cannot see a competitor's sales, but BSR is a sales-velocity rank and it is public. A competitor whose BSR climbs steadily while yours is flat is taking share right now — see [**Best Seller Rank Tracking**](https://kb.trackiq.com/hc/knowledge-base/articles/best-seller-rank-tracking).

**Who holds the badge.** When your Amazon's Choice count falls, the badge went somewhere. A competitor column on the same term names them. See [**Tracking the Amazon's Choice Badge**](https://kb.trackiq.com/hc/knowledge-base/articles/tracking-the-amazons-choice-badge).

**Coverage gaps.** The **Keywords Covered** tile counts terms where at least one tracked product ranks in the top 50. A keyword where every one of your columns is blank and theirs is not is a term you are absent from — the most actionable cell on the screen.

## **Turning it into action**

A competitor beating you on a term has exactly three explanations, and the grid plus your other screens separate them:

**They rank better organically.** Check **Search Query Performance** — if your click share is low on a term you rank near them for, it is a listing problem, not a rank problem.

**They are buying the position.** Check the **Sponsored** column on your product's **Keywords** tab. If you rank #8 organically and they sit above you in paid, the fight is a bidding one. See [**Organic vs Sponsored Rank**](https://kb.trackiq.com/hc/knowledge-base/articles/organic-vs-sponsored-rank).

**They are simply selling more.** Their BSR will show it. This is the slow one, and the one advertising cannot fix on its own.

## **What not to conclude**

**Rank is not share.** A competitor at #3 to your #6 is ahead on that term. It says nothing about total revenue, breadth of catalog, or margin.

**Their absence is not weakness.** An ASIN that ranks nowhere on your terms may be winning on terms you did not think to track.

**One day is noise.** Amazon results are personalised and volatile. Compare **medians and trends** in the heatmap, not yesterday's cell.

**This is observation, not intelligence.** You see public rank and public BSR. You do not see their spend, their margin, or their inventory — so do not build a pricing strategy on an inferred cost base.

## **Related**

- [**Rank Tracker: Creating Your First Project**](https://kb.trackiq.com/hc/knowledge-base/articles/rank-tracker-creating-a-project) — where the ASINs field lives.
- [**Best Seller Rank Tracking**](https://kb.trackiq.com/hc/knowledge-base/articles/best-seller-rank-tracking) — the competitor signal with the most in it.
- [**Tracking the Amazon's Choice Badge**](https://kb.trackiq.com/hc/knowledge-base/articles/tracking-the-amazons-choice-badge) — finding who took it.
- [**Generic, Branded and Competitor Terms**](https://kb.trackiq.com/hc/knowledge-base/articles/generic-branded-and-competitor-terms) — choosing the keywords to compare on.