Once every process in this training is running, the question stops being *what should I do* and becomes *when do I do it*. **This is the calendar that holds all of it together.**

**The shape is simple:** a daily check that takes minutes, a weekly cycle built around one meeting, a fortnightly harvest, and a monthly planning block.

**Adjust it to suit you — but keep the cadences.** Most of these processes fail not because they are wrong but because they get run irregularly.

[Watch the walkthrough](https://kb.trackiq.com/kb-assets/kbvideo-calendar-explainer-e4429700.mp4)

*Prefer to watch? One hundred and sixty-eight seconds on what belongs in the daily check, how the weekly cycle is ordered, and why monthly work needs blocked time.*

## **Daily — minutes, not hours**

**Check each listing is live and correct:** Buy Box held, main image right, price right, coupons as intended.

**Check account health.**

**Check performance notifications.**

**That is the whole daily job.** It exists to catch the things that cost you money by the hour — a suppressed Buy Box, a listing gone inactive, a policy warning — see [**Escalating an Amazon Case**](https://kb.trackiq.com/hc/knowledge-base/articles/escalating-an-amazon-case).

**Everything else waits for the weekly cycle**, because reacting daily to normal noise is how people spend their whole week optimising.

![The daily check, in one view](/kb-assets/shot-alerts-severity-40ae4b.png)

**A daily pass over Buy Box, price, images and account health across a catalogue is a five-minute job when it is one screen and an hour when it is a tab per product** — see [**Alert Categories, Priorities and What Actually Triggers Them**](https://kb.trackiq.com/hc/knowledge-base/articles/alert-categories-explained).

## **Weekly — the meeting, then the work**

### **1. The weekly meeting**

**Review three things:** last week's performance table, inventory levels, and keyword performance.

**Then decide what needs attention this week** and which products you are pushing versus fixing. See [**The Weekly Meeting**](https://kb.trackiq.com/hc/knowledge-base/articles/the-weekly-meeting).

### **2. Urgent tasks and quick wins — immediately after**

**Cut budgets on products selling too fast and heading for stockout.**

**Raise budgets on products back in stock.**

**Cancel deals** where they no longer make sense.

**Adjust target TACOS** up or down per product.

**Add or remove promotions and coupons.**

**Do these in the hour after the meeting**, while the decisions are fresh. They are small, they are quick, and they are the ones that get forgotten.

### **3. The weekly PPC work**

**Bleeder reports 1.0 and 2.0** — see [**The Bleeder Reports**](https://kb.trackiq.com/hc/knowledge-base/articles/the-bleeder-reports).

**Bidding optimisation** — see [**Bid Optimisation: Six Rules**](https://kb.trackiq.com/hc/knowledge-base/articles/bid-optimisation-six-rules).

**Placement bid optimisation** — see [**Placement Bid Optimisation**](https://kb.trackiq.com/hc/knowledge-base/articles/placement-bid-optimisation).

**Deals** for the coming period — see [**Running a Deal Calendar**](https://kb.trackiq.com/hc/knowledge-base/articles/running-a-deal-calendar).

**MSRP renewals** — see [**Adding a List Price Strike-Through**](https://kb.trackiq.com/hc/knowledge-base/articles/adding-a-list-price-strike-through).

**Fee review**, including referral fee discounts still applying.

**Inventory level check, and ship more where needed** — see [**Monitoring Inventory Against Sales**](https://kb.trackiq.com/hc/knowledge-base/articles/monitoring-inventory-against-sales).

### **4. Fix product issues**

**Whatever time is left goes to the problems the meeting surfaced.**

**This is the proactive part of the week** — listing work, relaunches, ranking pushes, offer improvements. It is also the first thing to get squeezed, which is why it sits explicitly on the calendar rather than in the gaps.

## **Fortnightly**

**The harvesting report, and launching the campaigns it produces** — see [**Search Term Harvesting: Criteria and Bids**](https://kb.trackiq.com/hc/knowledge-base/articles/search-term-harvesting-criteria-and-bids).

**Fortnightly rather than weekly**, because search terms need time to accumulate enough clicks to be judged.

## **Monthly — set aside one or two days**

**Review your P&L and set target TACOS per product for the coming month** — see [**Setting Target TACOS per Product**](https://kb.trackiq.com/hc/knowledge-base/articles/setting-target-tacos-per-product).

**Inventory planning and sales forecasting** — see [**Inventory Forecasting and Purchase Orders**](https://kb.trackiq.com/hc/knowledge-base/articles/inventory-forecasting).

**Lifetime bleeder targets** — see [**Lifetime Bleeder Targets**](https://kb.trackiq.com/hc/knowledge-base/articles/lifetime-bleeder-targets).

**Ad type performance** and **ad placement performance** reports, for the high-level view — see [**Ad Type and Placement Mix**](https://kb.trackiq.com/hc/knowledge-base/articles/ad-type-and-placement-mix).

**Portfolio and account-level share of spend.**

**Best Seller badge opportunities.**

**Subscribe & Save trend.**

**Block the time.** Monthly work has no natural trigger, so it only happens if it is scheduled.

## **Why the cadences are what they are**

**Daily is for damage.** Things that cost money by the hour.

**Weekly is for optimisation.** Enough data to be readable, frequent enough to compound — and slow enough that you are not reacting to noise. See [**Optimisation as a Calculated Bet**](https://kb.trackiq.com/hc/knowledge-base/articles/optimisation-as-a-calculated-bet).

**Fortnightly is for anything needing accumulated clicks.**

**Monthly is for decisions rather than adjustments** — targets, forecasts, structural reviews.

**Put every one of these in a calendar and a task tracker.** A process that lives only in someone's memory is a process that runs when they are not busy, which is never.

## **Common mistakes**

**Doing PPC work before the weekly meeting**, and optimising products you were about to deprioritise.

**Skipping the quick wins**, which are the cheapest actions of the week.

**Running harvesting weekly**, on data too thin to judge.

**Letting monthly work slide**, because nothing forces it.

**Treating the daily check as optional.** It is the only defence against fast, expensive failures.

**Filling the whole week with optimisation**, and never reaching the product work that actually grows the business.

## **Related**

- [**The Weekly Meeting**](https://kb.trackiq.com/hc/knowledge-base/articles/the-weekly-meeting) — the meeting the week is built around.
- [**The Nine-Report PPC Routine**](https://kb.trackiq.com/hc/knowledge-base/articles/the-nine-report-ppc-routine) — the reports inside the weekly block.
- [**Setting Target TACOS per Product**](https://kb.trackiq.com/hc/knowledge-base/articles/setting-target-tacos-per-product) — the monthly decision everything else runs against.