Most sellers use Sponsored Brands Video badly or not at all, which is exactly why it is worth using well. **Less competition on the format, and a creative that carries far more information than a static ad.**

**The method has three parts:** make three videos, spend a fixed amount finding out which one wins, then scale only the winner across a structured set of keyword groups.

**The result you are aiming for is a low-ACOS profit campaign** — not rank.

[Watch the walkthrough](https://kb.trackiq.com/kb-assets/kbvideo-sbvideo-explainer-fd80af83.mp4)

*Prefer to watch? One hundred and seventy-two seconds on testing three videos on identical traffic, grouping keywords by order count, and optimising each group against breakeven.*

## **Step A: make three videos, not one**

**Three is the number** because the whole method rests on having something to compare.

**Brief them as separate jobs, not one job asking for three.** Separate briefs give you genuinely different creative; a single brief produces three variations of the same idea, which tells you nothing.

**Landscape, always.** Amazon's video placements display landscape properly and portrait poorly.

**Subtitles are mandatory.** These ads play on mute. A video whose message depends on audio is a video with no message.

**Check the current ad specs** before commissioning — dimensions, length and file requirements change.

**Four concepts worth briefing:**

**Social-style clip** — fast, native, informal.

**Unboxing** — shows scale and what actually arrives.

**Product in use** — answers the "how does this work" question.

**Review** — a person explaining why it is good.

**Match the presenter to your actual buyer.** Brand Analytics → Consumer Behavior Analytics → Demographics tells you who is buying, so you are not guessing at age or audience.

## **Step B: test them against 200 clicks each**

**Pick your 5–10 core keywords** — the terms that already drive most of your sales from other campaigns.

**Then build three identical campaigns, one per video**, changing nothing except the creative.

| Setting | Value |
|---|---|
| **Type** | Sponsored Brands |
| **Goal** | Drive page visits |
| **Ad format** | Video |
| **Landing page** | Product detail page |
| **Targeting** | Keyword, **Exact only** |
| **Keywords** | your 5–10 core terms |
| **Bid** | **85% of suggested** |
| **Daily budget** | **$10–20** |
| **Name** | `[Brand] [Product] Test Video 1` |

**Uncheck Broad and Phrase, and remove the keyword themes.** Identical, controlled traffic is the entire point — a difference in match types makes the comparison meaningless.

**Check daily that each is spending. If one is not, raise its bids 7%.** A video that never gets clicks is not a losing video; it is an untested one.

**Set the date range to Lifetime, and pause each campaign at 200 clicks.**

**Then compare: lowest ACOS and highest CTR wins.**

**200 clicks is the point at which the difference between videos is a real difference rather than noise.** Calling it at 50 clicks is how people scale the wrong creative.

## **Step C: scale the winner across ordered keyword groups**

**Now build five campaigns using only the winning video**, split by how well each keyword already converts.

**Download a 60-day bulk report** — Sponsored Products data and Sponsored Products search term data only.

**Open the SP Search Term Report tab and group the search terms by order count:**

| Group | Orders |
|---|---|
| 1 | **2–3** |
| 2 | **4–5** |
| 3 | **6–7** |
| 4 | **8–9** |
| 5 | **10+** |

**Filter at the campaign or portfolio level for the product you are working on**, otherwise you pull in terms belonging to other products.

**Then create one campaign per group:**

**Phrase match only.**

**Maximum 15 keywords per campaign.**

**Bid 55% below suggested.**

**Name them so the group is visible** — `[Brand] [Product] [SBV] [Phrase 2-3]`.

**The grouping is what makes this work.** Keywords with similar proven conversion behave similarly, so each campaign can be optimised as a unit instead of averaging strong and weak terms together.

## **Optimising the scaled campaigns**

**First, calculate your breakeven ACOS**, because every rule below is relative to it:

**Gross profit before PPC** = price − COGS − FBA fee − referral fee.

**Breakeven ACOS** = gross profit before PPC ÷ price.

**Then review every three days, on a 30-day window:**

| Condition | Action |
|---|---|
| ACOS **10% below** breakeven | **Raise bid 5%** |
| ACOS **above** breakeven | **Lower bid by the difference** |
| ACOS **more than double** breakeven | **Pause the keyword** |
| **Under 3 clicks** | **Raise bid 5%** |
| **15 clicks, no sales** | **Pause the keyword** |

**"Lower by the difference" is literal:** ACOS 47% against a 39% breakeven → lower the bid by 8%.

**Raise budgets on the low-ACOS campaigns that are hitting their cap** — $20, then $50, then $100, as long as ACOS holds.

**And keep feeding them.** Re-check the search term report regularly, and add newly qualifying terms into their matching group, still capped at 15 per campaign.

![Keyword performance against your breakeven](/kb-assets/shot-adv-keywords-view-ce68f0.png)

**Grouping search terms by order count and checking each one against breakeven ACOS every three days is the whole workload here** — see [**Bid Optimisation: Six Rules**](https://kb.trackiq.com/hc/knowledge-base/articles/bid-optimisation-six-rules) and [**Rule-Based Optimization: Automating Bids and Budgets**](https://kb.trackiq.com/hc/knowledge-base/articles/rule-based-optimization). Done by hand it is a bulk export, five filters and a rebuilt sheet, twice a week, per product.

## **What this is for**

**Profit, not rank.** These campaigns should make money — see [**Profit Campaigns and Ranking Campaigns**](https://kb.trackiq.com/hc/knowledge-base/articles/profit-campaigns-and-ranking-campaigns).

**If the ACOS will not come down, the answer is to stop**, not to push through it. A ranking campaign can justify a bad ACOS; this one cannot.

## **Common mistakes**

**Testing one video**, which gives you nothing to compare.

**Briefing three videos as one job**, and getting three near-identical results.

**Calling the winner early**, before 200 clicks.

**Letting the test campaigns differ** in match type, bid or budget, so the comparison measures the settings rather than the creative.

**Skipping subtitles**, on ads that play silently.

**Putting all keywords in one scaled campaign**, which averages away the grouping that makes the optimisation rules work.

**Running it as a ranking play**, and tolerating an ACOS that defeats the purpose.

## **Related**

- [**Create a Sponsored Brands Video Campaign**](https://kb.trackiq.com/hc/knowledge-base/articles/create-a-sponsored-brands-video-campaign) — the mechanics of the campaign type.
- [**Profit Campaigns and Ranking Campaigns**](https://kb.trackiq.com/hc/knowledge-base/articles/profit-campaigns-and-ranking-campaigns) — which of the two this is.
- [**Bid Optimisation: Six Rules**](https://kb.trackiq.com/hc/knowledge-base/articles/bid-optimisation-six-rules) — the wider version of the rules above.