A meaningful share of the one- and two-star reviews dragging your rating down are not about your product at all.

**They are about delivery time, or the state of the box, or Amazon's handling** — and those are not permitted in a product review under Amazon's guidelines.

**Which means they can be removed.**

[Watch the walkthrough](https://kb.trackiq.com/kb-assets/kbvideo-reviewremoval-explainer-09ec100a.mp4)

*Prefer to watch? One hundred and sixty seconds on which reviews actually qualify for removal, why it takes repeated cases, and pricing a removal service against the product.*

## **What actually qualifies**

**A review must be about the product** — its features, design, quality, or the difference between what was described and what arrived.

**Reviews that are not about the product can be reported.** Typical examples:

> *"One star. Amazon said two days and it arrived after two weeks. I bought it for a birthday."*

> *"My product arrived in an Amazon box that was soaked, ripped and open."*

**Neither says anything about the product.** The first is a delivery complaint; the second is a fulfilment complaint. **Both are legitimate frustrations aimed at the wrong target.**

**This is the same principle as removing seller feedback that is really about Amazon** — it is simply harder on product reviews, and takes more persistence.

## **The reality of the process**

**It is a case, and it is rarely resolved on the first one.**

**Success comes from persistence:** filing, following up, filing again, and eventually reaching a representative who actions it.

**Which is exactly why this is worth structuring** — see [**Escalating an Amazon Case**](https://kb.trackiq.com/hc/knowledge-base/articles/escalating-an-amazon-case).

**Doing it yourself is free and slow. Services exist that do it at scale**, using automated analysis to find which of your reviews violate the guidelines and file on your behalf.

## **If you use a service, price it properly**

**They typically charge per review removed** — around **$200–250** at last check, and that is negotiable.

**Whether it is worth it is arithmetic, not principle.**

**Six one-star reviews removed in a month at $250 each is $1,500.** On a product carrying real profit, that is straightforwardly positive — see [**Why a Rating Drop Costs More Than It Looks**](https://kb.trackiq.com/hc/knowledge-base/articles/why-a-rating-drop-costs-more) for what a tenth of a star is worth.

**Two rules if you engage one:**

**Watch the bill.** It grows quickly, because they are paid per success and have every reason to keep going.

**Scope which star ratings they work on.** On a product earning $100k a month in profit, tell them to clear one, two and three stars and set a five-figure budget. **On a product earning $5k a month, restrict them to one and two stars** and accept a longer payback period.

**Set the scope before they start**, not after the first invoice.

![Rating and its effect, per product](/kb-assets/shot-prod-table-6c206b.png)

**Whether this is worth doing at all is a per-product question, and the input is what each product's rating is actually costing you** — see [**Find the Variation Dragging Your Rating Down**](https://kb.trackiq.com/hc/knowledge-base/articles/find-the-variation-dragging-your-rating).

## **Where this sits in the wider work**

**Removal is a short-term lever, not a fix.**

**It works because those reviews should not have been there** — it does not address reviews that are about your product and are accurate.

**So run it alongside the real work:**

**Short-term recovery** — see [**Short-Term Rating Recovery**](https://kb.trackiq.com/hc/knowledge-base/articles/short-term-rating-recovery).

**Content that answers the recurring complaints** — see [**Answer the Complaints in Your Content**](https://kb.trackiq.com/hc/knowledge-base/articles/answer-complaints-in-your-content).

**Product fixes where the complaint is genuine** — see [**Fix the Product by Studying Competitors**](https://kb.trackiq.com/hc/knowledge-base/articles/fix-the-product-by-studying-competitors).

**Removing ten off-topic reviews from a product with a genuine defect buys you a few weeks.** The defect keeps producing new ones.

## **Common mistakes**

**Reporting reviews that are genuinely about the product** because they are negative. That is not what the guidelines cover, and it wastes the cases you need.

**Giving up after one case.** Persistence is the mechanism.

**Engaging a service without a scope**, and paying to remove three-star reviews on a low-margin product.

**Not watching the bill.**

**Treating removal as the fix**, and never addressing why the reviews exist.

## **Related**

- [**Why a Rating Drop Costs More Than It Looks**](https://kb.trackiq.com/hc/knowledge-base/articles/why-a-rating-drop-costs-more) — what makes this worth paying for.
- [**Short-Term Rating Recovery**](https://kb.trackiq.com/hc/knowledge-base/articles/short-term-rating-recovery) — the other fast levers.
- [**Answer the Complaints in Your Content**](https://kb.trackiq.com/hc/knowledge-base/articles/answer-complaints-in-your-content) — the durable fix.