A marketplace is not just a filter. It is a separate Amazon account, reporting in its own currency, with its own listings, its own competitors and its own search behaviour — and TrackIQ keeps them separate for good reason.

[Watch the walkthrough](https://kb.trackiq.com/kb-assets/kbvideo-marketplace-currency-explainer-781c4169.mp4)

*Prefer to watch? Ninety-nine seconds on why there is no combined total, and which figures survive a border.*

## **Marketplace sits below brand**

![The marketplace section of the picker](/kb-assets/shot-b36-pick-menu-86aad4.png)

The top-bar picker has the brand at the top and a **MARKETPLACE** section beneath it, each entry showing the country name, its two-letter code, and a checkmark on the active one.

So the hierarchy is:

**Workspace** → **Brand** → **Marketplace** → the data you are looking at.

A brand's marketplace list is its own, which is why the list changes when you switch brand. See [**Switching Brands and Choosing a Marketplace**](https://kb.trackiq.com/hc/knowledge-base/articles/switching-brands-and-marketplaces).

## **Each marketplace carries its own currency**

This is the fact that matters most for reporting.

Every marketplace connection records a currency alongside its country and account type — a US connection reports in **USD**, a Mexican one in **MXN**, a UK one in **GBP**, and so on. Amazon reports each marketplace in local currency, and TrackIQ reports what Amazon reports.

Three consequences:

**The currency symbol on screen follows the marketplace**, not a workspace preference.

**Figures from two marketplaces are in different units.** A spend of 20,000 means something very different in two currencies.

**There is no conversion and no combined total.** TrackIQ does not present a cross-marketplace sum, because summing unconverted currencies would be wrong and converting them needs a rate and a date that are your decision, not the tool's.

## **Never add across marketplaces**

The single most damaging habit available on this screen.

**Adding USD to MXN produces a number that is not money.** It looks like a total and means nothing.

**Averaging ACoS across marketplaces is equally wrong.** A ratio of two currencies is dimensionless, so ACoS *is* comparable — but an unweighted average of two ACoS figures is not a portfolio ACoS. Weight by spend, in a common currency, or do not do it.

**If you need a group figure**, convert each marketplace at a stated rate and date, do the arithmetic outside TrackIQ, and say what rate you used. That is a finance exercise, not a reporting one.

## **What is comparable across marketplaces**

Ratios and rates travel; absolute money does not.

| Comparable | Not comparable |
|---|---|
| ACoS, TACoS, ROAS | spend, sales, CPC |
| CTR, conversion rate | AOV |
| impression / click / cart / purchase share | search volume |
| rank and visibility | units, if pack sizes differ |

**Even the comparable ones deserve caution.** A 30% ACoS in a mature marketplace and a 30% ACoS in one you launched last quarter are the same number describing different situations.

## **Each marketplace is a separate connection**

A common misunderstanding when a marketplace does not appear.

**Authorising your US seller account does not grant Canada or Mexico.** Each is its own authorisation, even within the same Amazon regional group.

**Each marketplace also has its own Ads, DSP and AMC grants**, so a marketplace can be present with SP data and missing its advertising data entirely. Check the source chips on the account card in Connections. See [**Managing Your Connected Accounts**](https://kb.trackiq.com/hc/knowledge-base/articles/managing-your-connected-accounts-sp-ads-dsp-amc).

## **Account type comes with the connection too**

Each marketplace connection also records whether it is a **Seller**, **Vendor** or **KDP** account, and that changes what is reported — sellers identify products by SKU, vendors by ASIN.

So one brand can hold both a Seller and a Vendor connection for the same country, and they will not look alike. See [**Seller vs Vendor Accounts: What Changes in TrackIQ**](https://kb.trackiq.com/hc/knowledge-base/articles/seller-vs-vendor-accounts).

## **Working across marketplaces sensibly**

**Do the work marketplace by marketplace.** Rules, budgets, keywords and rank projects all belong to one.

**Compare on rates, report in local currency**, and state the marketplace next to every figure.

**Expect different search behaviour.** The same product sells on different queries in different countries, so SQP and Rank Tracker findings do not transfer. Re-run the analysis rather than assuming.

**Watch inventory separately.** Stock is held per marketplace, and a healthy US position tells you nothing about the UK.

## **Related**

- [**Switching Brands and Choosing a Marketplace**](https://kb.trackiq.com/hc/knowledge-base/articles/switching-brands-and-marketplaces) — the control.
- [**Managing Multiple Brands**](https://kb.trackiq.com/hc/knowledge-base/articles/managing-multiple-brands) — the level above.
- [**Seller vs Vendor Accounts: What Changes in TrackIQ**](https://kb.trackiq.com/hc/knowledge-base/articles/seller-vs-vendor-accounts) — the other axis of a connection.
- [**Why Don't My Numbers Match Seller Central?**](https://kb.trackiq.com/hc/knowledge-base/articles/why-dont-my-numbers-match-seller-central) — when a single marketplace disagrees.
- [**Narrowing Fifteen Ideas to Seven**](https://kb.trackiq.com/hc/knowledge-base/articles/narrowing-fifteen-ideas-to-seven) — checking demand across marketplaces before committing.