Your bleeder report catches targets with 10+ clicks and no sales **in the last 60 days** — because 60 days is the most historical data Amazon's reports give you.

**Which leaves a gap.** A target that takes nine clicks every 60 days never trips that threshold, and because it never converts it never appears in the profitability report either.

**So it just keeps spending, quietly, forever.**

[Watch the walkthrough](https://kb.trackiq.com/kb-assets/kbvideo-lifetime-explainer-b1f46b71.mp4)

*Prefer to watch? One hundred and forty-one seconds on the gap between the 60-day and profitability reports, the four filters that close it, and why the first pass is where the money is.*

## **The gap, precisely**

**The 60-day bleeder report** catches high-click, zero-sale targets inside a rolling window.

**The profitability report** catches targets that convert badly — but it only sees targets that have converted at least once.

**A target with nine clicks per 60 days and no sales appears in neither.** It is under the threshold of one and invisible to the other.

**Run this for the first time on an account nobody has cleaned and you routinely find targets with 120, 150, even 180 lifetime clicks and zero orders.** Hundreds of dollars each, accumulated a click at a time.

## **The fix: filter on lifetime, not 60 days**

The campaign manager's targeting tab will filter on **Lifetime** — and it reports lifetime performance for each target, not just the 60-day slice.

**Go to the Targeting tab** in the campaign manager.

**Set the date range to Lifetime.**

**Then apply four filters:**

| Filter | Value |
|---|---|
| **Target status** | Enabled |
| **Campaign status** | Enabled |
| **Clicks** | greater than 10 |
| **Orders** | 0 |

**Export the result.**

**The two status filters matter.** Without them you spend your review on targets and campaigns that are already paused, which is wasted effort and inflates the list.

## **Then decide, then pause**

**Review the export and mark what to pause.**

**In practice you will pause almost all of it.** A target with 40 lifetime clicks and no order has already had its chance. But the review is worth doing, because occasionally one is a keyword you deliberately want to keep bidding on for ranking reasons.

**Then pause the marked targets in the campaign manager.**

**The outcome is straightforward:** wasted spend removed, ACOS and TACOS down, with no effect on anything that was working.

## **Monthly, not weekly**

**This is a monthly process, unlike the 60-day bleeders.**

**Because the whole point is that these targets accumulate slowly.** Once you have cleaned an account, new lifetime bleeders appear at the same slow rate that created them — a weekly run would find nothing most weeks.

**Expect a large first pass and small ones after that.** The first run on an uncleaned account is where nearly all of the money is.

## **Where it sits in the routine**

**This is a third bleeder pass, not a replacement for the other two:**

**60-day bleeders** — high clicks, no sales, recent. Weekly or fortnightly.

**Profitability bleeders** — converting, but above your target. Weekly or fortnightly.

**Lifetime bleeders** — low volume, no sales, accumulated over months. **Monthly.**

**Each catches something the others structurally cannot** — see [**The Bleeder Reports**](https://kb.trackiq.com/hc/knowledge-base/articles/the-bleeder-reports) and [**The Nine-Report PPC Routine**](https://kb.trackiq.com/hc/knowledge-base/articles/the-nine-report-ppc-routine).

![Targets and their spend, with no orders against them](/kb-assets/shot-adv-keywords-view-ce68f0.png)

**Surfacing zero-order targets by lifetime spend across every campaign at once is what turns this from an export-and-filter exercise into a decision** — see [**Rule-Based Optimization: Automating Bids and Budgets**](https://kb.trackiq.com/hc/knowledge-base/articles/rule-based-optimization). The manual version means downloading the targeting export, filtering it, and re-reading it every month.

## **Common mistakes**

**Assuming the 60-day report covers it.** By construction it cannot.

**Forgetting the status filters**, and reviewing targets that are already paused.

**Running it weekly**, and concluding it is not worth doing because it finds nothing.

**Skipping the review** and pausing everything blindly, including terms you hold for ranking.

**Doing it once.** The first pass finds the accumulated waste; the monthly rhythm stops it rebuilding.

## **Related**

- [**The Bleeder Reports**](https://kb.trackiq.com/hc/knowledge-base/articles/the-bleeder-reports) — the two passes this one completes.
- [**The Nine-Report PPC Routine**](https://kb.trackiq.com/hc/knowledge-base/articles/the-nine-report-ppc-routine) — the cadence it fits into.
- [**Optimisation as a Calculated Bet**](https://kb.trackiq.com/hc/knowledge-base/articles/optimisation-as-a-calculated-bet) — why this one is a rare low-risk change.