You have a keyword list and no evidence about any of it. This campaign exists to buy that evidence — cheaply, and in a form the relaunch framework can use.

**The goal is 50–100 clicks per root keyword.** Not sales, not rank. Clicks, so that conversion rate becomes measurable.

[Watch the walkthrough](https://kb.trackiq.com/kb-assets/kbvideo-buydata-explainer-4c73e8f5.mp4)

*Prefer to watch? One hundred and twenty-seven seconds on the campaign settings and why Top of Search matters, the three daily checks, and the benchmark that only exists once you buy it.*

## **First, pick the keywords to test**

From your grouped list, take **the top 5–10 root keywords**.

**Root keywords are the low-SFR terms** — generally under 150,000 — that differ from each other by at least one word. Each anchors a group; the long tails hang off it.

**Then filter that shortlist:**

**Highly relevant only.** If a term is not clearly about your product, testing it wastes clicks.

**Highest search volume first**, but **exclude anything above SFR 250,000** — too thin to produce a readable result in reasonable time.

**Drop anything you already rank in the top 10 for organically.** You have data there, and paying for clicks on a term you already win teaches you nothing.

## **The campaign**

| Setting | Value |
|---|---|
| **Ad type** | Sponsored Products |
| **Match type** | Exact |
| **Bidding** | Dynamic bids, down only |
| **Keywords** | your top 5–10 roots |
| **Starting bid** | **75% of suggested** (suggested × 0.75) |
| **Bid cap** | **$1.50** initially, lower in expensive niches |
| **Top of Search placement** | **200%** |
| **Daily budget** | **$50–100** |
| **Name** | *Product — SP — Exact — TOS — Top KWs* |

**Why Top of Search at 200%:** you need clicks concentrated in one placement so the conversion rate you measure means something. Clicks scattered across product pages and rest-of-search produce a blended number you cannot compare against a keyword average.

**Why a bid cap:** this is a data-buying exercise, not a ranking push. The cap stops a competitive term consuming the whole budget.

**Why the higher budget is better:** spending more finishes the test sooner. You are buying a fixed number of clicks; the only variable is how long it takes.

## **Daily optimisation while it runs**

Three checks, the same shape as a real launch — see [**Running a Launch**](https://kb.trackiq.com/hc/knowledge-base/articles/running-a-launch).

**1. Is it spending?** If under 75% of budget, raise the Top of Search bid and the keyword bids by **10%**. Repeat daily until it clears 75%.

**2. Is the spend at Top of Search?** If more than 20% is landing on rest-of-search or product pages, **lower keyword bids 10% and raise the Top of Search bid 25%**, daily, until 80%+ sits at Top of Search.

*Unless the other placements are converting well — in which case the data is still useful and you can leave it.*

**3. Is it exhausting the budget early?** Check by early afternoon. If it is already spent, lower the Top of Search bid or raise the budget, so you are not dark for the rest of the day.

![Placements, where the clicks are landing](/kb-assets/shot-adv-placements-view-a28189.png)

## **What the campaign is actually producing**

Three things, and only the first is obvious.

**1. Conversion rate per keyword.** Which roots convert well and which do not — so you know which group to launch first, and which to leave alone.

**2. Search Query Performance data.** Driving sponsored sales generates organic impressions, which starts populating SQP for these terms. **You are seeding the report that was empty.**

**3. A conversion benchmark.** SQP gives you the *keyword's average* conversion rate — which is the number your product has to beat. Without it you have your own conversion rate and nothing to compare it against.

**That third output is the one that matters most**, and it is why this cannot be skipped. The relaunch framework's central gate is *your CVR against the keyword average*, and on a sleeping product neither figure exists until you buy them.

## **Reading the result**

**Roots where you beat the keyword average** — these are your launch candidates. Start with the strongest and run the standard relaunch. See [**Keyword Research from Search Query Performance**](https://kb.trackiq.com/hc/knowledge-base/articles/keyword-research-from-sqp).

**Roots where you trail badly** — do not launch on them. No amount of velocity fixes a conversion problem.

**Roots with too few clicks to judge** — either keep the campaign running on those specifically, or accept they are too thin to be worth a launch.

**All roots below average** — the honest answer is that the product is not ready. That is a listing or offer problem, not a ranking one, and finding it out here costs a fraction of finding it out mid-relaunch.

## **Then rejoin the main process**

With conversion data and a benchmark, the sleeping product is now indistinguishable from a successful one as far as the framework is concerned.

**Go to phase one and run it normally** — see [**What a Relaunch Is**](https://kb.trackiq.com/hc/knowledge-base/articles/what-a-relaunch-is).

## **Common mistakes**

**Testing too many keywords**, so none accumulates enough clicks.

**Skipping the Top of Search concentration**, producing a blended conversion rate.

**Judging on 15 clicks.** The 50–100 range is what makes the number readable.

**Bidding at full suggested**, spending more than the exercise requires.

**Treating it as a launch** and pushing for rank before the data says you should.

**Ignoring a bad result** and relaunching anyway.

## **Related**

- [**Reviving a Sleeping Product**](https://kb.trackiq.com/hc/knowledge-base/articles/reviving-a-sleeping-product) — where this sits.
- [**Keyword Research for a Product With No Data**](https://kb.trackiq.com/hc/knowledge-base/articles/keyword-research-with-no-data) — producing the list to test.
- [**Running a Launch**](https://kb.trackiq.com/hc/knowledge-base/articles/running-a-launch) — the same daily checks, at full scale.