The barrier to Sponsored Brands Video has always been the video. **Commissioning creative takes weeks and costs real money, which is why most sellers test one video and scale it regardless of whether it was any good.**

**Amazon's own generator removes that constraint.** It builds videos from the images, title and description already on your listing — which means you can produce tens of them and keep only the ones that work.

[Watch the walkthrough](https://kb.trackiq.com/kb-assets/kbvideo-aivideo-explainer-9bbe8cfb.mp4)

*Prefer to watch? One hundred and seventy-one seconds on generating from listing assets, the edits every output needs, and testing twenty variations instead of three.*

## **Where it lives**

**Campaign Manager → Creative tools → Creative Studio.**

Three tools sit there: an **image generator**, a **video generator**, and an **inspiration library**.

**Open the video generator and choose Generate video.**

## **Generating**

**Pick a product and generate.**

**Amazon produces three different videos** from your existing listing assets — images, title, description.

**Then watch them and judge.** Some will be usable, some will not. **That is expected, and it is why three come back rather than one.**

## **Editing — where the value actually is**

**The raw output is a starting point, not a finished ad.** Every generated video needs a pass.

**What is worth fixing:**

**Text placement.** The generator routinely puts copy over the product itself, which defeats the point of the shot. Move it.

**The copy.** The generated line is generic. Replace it with something specific to what your product actually is — see [**Answer the Complaints in Your Content**](https://kb.trackiq.com/hc/knowledge-base/articles/answer-complaints-in-your-content) for what specificity buys you.

**Your logo**, added where it belongs.

**Which images appear, and in what order.**

**A call to action** at the end.

**Scenes**, added or removed as the story needs.

**Narration and on-screen text.**

**The text edit is the highest-value change.** These ads play on mute, so the on-screen copy carries the message entirely — see [**Sponsored Brands Video at Scale**](https://kb.trackiq.com/hc/knowledge-base/articles/sponsored-brands-video-at-scale).

## **Straight into a campaign**

**Create Sponsored Brand Campaign** generates the campaign from the video directly, and you carry on through the normal setup.

**Convenient — but do not let it replace the testing structure.** A campaign built in two clicks is still a campaign that needs the right keywords, match types, bids and budget.

## **What this actually changes**

**It changes the economics of creative testing.**

**Commissioned video means three videos and a real cost, so the test is expensive and you run it once.**

**Generated video means ten or twenty variations at effectively no cost** — so you can test properly, discard most of them, and keep the few that genuinely perform.

**The method does not change:**

**Test on identical traffic** — same keywords, same match type, same bid, same budget, differing only in the creative.

**Judge at 200 clicks each.**

**Lowest ACOS and highest CTR wins.**

**Scale only the winner** — see [**Sponsored Brands Video at Scale**](https://kb.trackiq.com/hc/knowledge-base/articles/sponsored-brands-video-at-scale).

![Campaign performance, one creative against another](/kb-assets/shot-adv-campaigns-view-77ace2.png)

**Comparing several near-identical campaigns on CTR and ACOS is the part that decides which creative survives** — see [**Campaigns: Budgets, Placement and Audience Adjustments**](https://kb.trackiq.com/hc/knowledge-base/articles/advertising-campaigns). With twenty generated videos in flight, doing that from exports is where the method quietly breaks down.

## **What it will not do**

**It cannot show your product being used** in a way your listing images do not already show, because it only has your listing images to work with.

**It is not a substitute for genuine demonstration or review-style creative** where that is what the product needs.

**And it inherits your image quality.** Weak listing images produce weak videos — see [**Why the Main Image Decides Your CTR**](https://kb.trackiq.com/hc/knowledge-base/articles/why-the-main-image-decides-your-ctr).

**So treat it as a way to test many angles cheaply**, and commission real creative once you know which angle works.

## **Common mistakes**

**Running the raw output unedited**, with copy sitting over the product.

**Generating one video** and skipping the comparison entirely.

**Letting the one-click campaign button** stand in for a properly structured test.

**Ignoring on-screen text**, on ads that play silently.

**Expecting it to fix poor listing images**, which are its only input.

## **Related**

- [**Sponsored Brands Video at Scale**](https://kb.trackiq.com/hc/knowledge-base/articles/sponsored-brands-video-at-scale) — the testing and scaling method these videos feed.
- [**Create a Sponsored Brands Video Campaign**](https://kb.trackiq.com/hc/knowledge-base/articles/create-a-sponsored-brands-video-campaign) — the campaign mechanics.
- [**Why the Main Image Decides Your CTR**](https://kb.trackiq.com/hc/knowledge-base/articles/why-the-main-image-decides-your-ctr) — the assets the generator is built from.