**Amazon Ads → Campaigns** is the entry point to advertising, and it establishes a layout that every screen under Amazon Ads repeats. Learn it once here and Ad Groups, Keywords, Targets, Product Ads, Search Terms, Placements and Audiences all read the same way.

[Watch the walkthrough](https://kb.trackiq.com/kb-assets/kbvideo-adv-campaigns-explainer-34f5331c.mp4)

*Prefer to watch? Sixty-eight seconds on the layout every Amazon Ads screen repeats.*

## **The layout, top to bottom**

![The Campaigns screen](/kb-assets/shot-adv-campaigns-view-77ace2.png)

**Six headline tiles.** Total Spend, Ad Sales, ROAS, ACoS, Impressions and Clicks — each with its own sparkline and a **vs prev** change figure. Each carries an **info icon** giving its definition, which is worth reading once per metric.

**Performance Trends**, labelled *Daily · left axis $, right axis count*. Two axes, because money and counts do not share a scale.

**The table**, with Search, Filters, Manage Columns and Export.

Plus a **date range** and a **Settings** control in the header.

## **The four controls above the chart**

These are the ones people miss, and they change what the chart means.

| Control | What it does |
|---|---|
| **Day / Week / Month** | granularity of the series |
| **vs previous** | overlays the preceding period as a dashed line |
| **Values** | plots the actual numbers |
| **% change** | plots movement instead |

**Day is noisy on advertising.** Weekly smooths out the weekday pattern that makes every daily chart look volatile, and it is usually the better read for anything longer than a fortnight.

**vs previous** is how you answer *“is this better than it was?”* without opening two tabs. See [**Values vs % Change: The Comparison Toggle**](https://kb.trackiq.com/hc/knowledge-base/articles/values-vs-percent-change) for when to use each.

## **Filters persist, and they show as chips**

![An active filter appears as a removable chip](/kb-assets/shot-adv-campaigns-view-77ace2.png)

The Filters button carries a **count** when filters are active, and each one appears as a **removable chip** below the toolbar — for example *Type is Sponsored Brands*.

Two things follow:

**Filters survive between sessions.** A filter set last week is still applied today, on this screen and on the tiles above it. **The headline figures respect your filters**, so a filtered view shows filtered totals — which is right, and surprising if you have forgotten the chip is there.

**Tables show enabled campaigns by default.** Paused and archived keep their history but are not in the default view. That is the single most common cause of “half my campaigns vanished”.

## **The columns worth knowing**

Beyond the obvious spend and sales columns, the Campaigns table carries **Placement** and **Audience** — the two adjustment levers that live at campaign level in Amazon.

For what those adjustments do, see [**Placements: Top of Search vs Rest of Search**](https://kb.trackiq.com/hc/knowledge-base/articles/placements-top-of-search) and [**Audiences: Segment Performance**](https://kb.trackiq.com/hc/knowledge-base/articles/audiences-segment-performance).

## **Reading the tiles honestly**

**ROAS and ACoS are the same relationship.** ACoS 44.95% is ROAS 2.22. Watching both is watching one number twice — use whichever your team thinks in.

**Spend up and ACoS down is the good combination.** Spending more while getting more efficient means you found headroom. Spending more with ACoS also rising means you are buying worse traffic.

**Impressions falling with ACoS improving** is often deliberate — a bid cut trading volume for efficiency. Check whether that was you or a rule. See [**The Change Log**](https://kb.trackiq.com/hc/knowledge-base/articles/the-change-log).

**The right-hand edge is unreliable.** The last day or two is still accruing, because Sponsored Products is credited over 7 days and Brands and Display over 14. See [**My Ad Data Is Missing or Looks Wrong**](https://kb.trackiq.com/hc/knowledge-base/articles/my-ad-data-is-missing-or-looks-wrong).

## **Comparing ad types**

If your filter includes more than one ad type, the totals **blend two attribution windows**. That is fine for size and misleading for efficiency — Sponsored Brands has twice as long to be credited with a sale, so it flatters against Sponsored Products.

Filter to one type when comparing efficiency. See [**Why SP, SB and SD Numbers Don't Add Up**](https://kb.trackiq.com/hc/knowledge-base/articles/why-sp-sb-and-sd-numbers-dont-add-up).

## **Where to go from here**

| You want | Screen |
|---|---|
| What customers actually typed | **Search Terms** |
| Which keywords you bid on | **Keywords** |
| Which ASINs are advertised | **Product Ads** |
| Campaigns grouped for automation | **Optimization Groups** |
| To act on all this automatically | **Rule-Based Optimization** |

## **Related**

- [**Monitoring Your Sponsored Ads Performance**](https://kb.trackiq.com/hc/knowledge-base/articles/monitoring-your-sponsored-ads-performance) — the overview these screens sit under.
- [**Create a Sponsored Products Campaign**](https://kb.trackiq.com/hc/knowledge-base/articles/create-a-sponsored-products-campaign) — building the campaigns this screen reports on.
- [**Amazon PPC: Core Terms and Metrics**](https://kb.trackiq.com/hc/knowledge-base/articles/amazon-ppc-terms-and-metrics) — the vocabulary behind every column here.
- [**Ad Type and Placement Mix**](https://kb.trackiq.com/hc/knowledge-base/articles/ad-type-and-placement-mix) — the two ratios worth checking on this screen.
- [**Restructure Your Campaigns Before You Optimise**](https://kb.trackiq.com/hc/knowledge-base/articles/restructure-your-campaigns) — the structure this screen is easier to read with.